The capa movement's branding is sports, fashion, sex, taste, and the target consumers are people aged between 18 and 35 who live and dress dynamically and in time. The capa movement, born in italy in the late 1950s, began to develop into a well-known european sports and leisure clothing brand in the 1960s and 1970s. The kappa movement is marked by two men and women sitting behind their backs, representing sport, youth and a passionate lifestyle. The capa movement has been dedicated to the development and marketing of its own products and its own legacy. Moreover, the capa movement, through the current state-of-the-art international licensing and chaining system, continues to improve industrial development and standardized management, and relies on its own management operating system to provide systematic association services to customers. It also provides integrated operations management, technical training, service specifications, shop design, advertising, marketing promotion, prod...