The power water special, an electrolyte supplement to beverages born in japan, was developed by osaku pharmaceutical corporation. It was launched in 1980 and is widely known in asia and the middle east. The taste of precious ore water is mild, relatively light, carbon-free and is a sweet drink, sold mainly in the form of aluminium cans, pet bottles and powder mixed with water. The components include water, sugar, lemon acid, sodium lemonate, sodium chloride, potassium chloride, calcium emulsion, magnesium carbonate and deodorant. The name of the powerwater special is derived from the efficacy of the additional moisture and electrolyte it wishes to bring to the drinker, which in japan is considered to be sporting beverages. Since its inception in 1980, the mineral water has remained in the same blue and white colours, and the initial 245 ml canister has been converted into bottled form. Following the outbreak of dengue fever in 2010, osuka launched a targeted marketing campaign in in...