Mcwass was created in 2014 under the shanghai pincheon investment management ltd. As a complex western fast-food brand, since its inception, mcwalds has been committed to providing consumers with high-quality chinese fast-food experiences based on the concept of "green health, fast fashion, popularization". Mcwass ' association projects are flexible and include all-powerful services such as luxurious care, laundry and shoe washing. The brand provides a unified brand communication strategy and vi visual recognition design system, which provides design options such as a floor plan, renovation and impact map based on the actual situation and ranking of the area where the consortium is located. Mcwass strictly controls the quality of products to ensure safe and healthy food for consumers。