1. Age and identity:
A natural or legal person must be 18 years of age or older, have independent civil liability and possess legally valid documents。
2. Ideas:
In the past few years, the government has been able to identify with the culture of branding, business ideas and brands, products and so on。
3. Credibility and human connections:
Good business reputation, no bad record, solid human connections on the ground。
4. Financial strength:
There is a commensurate financial capacity to cover the preparation of shops and their daily expenses。
Operational management:
Compliance with brand business management plans preserves the brand's market image。
6. Sectoral experience:
Some of these claims require business experience in the relevant industry, but there is also a lack of explicit reference to this requirement。
7. Shop requirements:
There may be an area of 50-100 square metres of vacant or open rental housing, which may require an advantage and floor。
8. Location requirements:
Business centres close to cities, human-flow focus areas, or sites such as tourist attractions such as walls, ancient monuments, and natural landscapes。
1. Information:
Through telephone calls, websites, etc., information is requested on basic profiles such as brands, products, union policies and so forth。
Submission of applications:
Fill out and submit membership application forms。
3. Eligibility:
The applicant is accredited at headquarters。
4. Field missions:
This is a step in part of the process, with field visits to headquarters at the invitation of headquarters。
5. Contracting:
Following the approval, the parties conclude a letter of cooperation and pay the corresponding costs to headquarters。
6. Site renovation:
The consortium, with the assistance of headquarters, conducts site selection, determines the feasibility of the project, offers renovation programmes, and selects and decorates materials according to the programme。
7. Training of personnel:
Headquarters provides opening training, including training in managing software and hardware operations, market analysis and market access development guidance。
8. Preparatory activities:
The association arranges for the opening of the business, etc。
Official opening:
The opening ceremony is held and the business is conducted as a guide to the shop on a regular basis。
Brand image support: free display shelves, templates, business image promotion books, product manuals, etc。
Whole-shop export support: provide all-round support such as shop site selection, shop design, construction programme, installation of equipment, etc。
Free training support: provides intensive professional training, individualized services and guidance through detailed case studies。
Logistics distribution support: a well-developed logistics and distribution system is in place, which is responsible for the logistics and distribution of imported products from the union shop。
Media advertising support: the ministry of markets centrally conducts advertising and marketing programmes, focuses on media such as television, newspapers, magazines, websites and search engines, and grants 5-10 per cent of the profits from advertising when approved and approved for placement in member regions。
Market operations support: provision of a well-regulated shop manual, operating manual to help operators have standardized business models。
Follow-up services support: following the opening of the association, headquarters regularly sends professionals to the union stores to help solve problems。
Site renovation support: provision of site evaluation guidance, commercial, site and door shop technical conditions assessment of the site and investment feasibility estimates。
Regional protection support: headquarters no longer has a second union store within 10 kilometres of the establishment of a certain plan based on the area where the association is located。
Artistic support: training in marketing techniques for employees recruited by the union and training in marketing techniques。
The concept of “branding: based on the concept of “simplified, delicate, fashionable, green” products and the concept of “clean, comfortable, friendly, easy” services, focuses on the quality of life and works to create residential accommodations with a comfortable family atmosphere and local cultural characteristics。
Design style
Integration of nature and humanities: some of the people's houses are skilfully used in the landscape of the land, buildings are integrated with the natural environment, such as the cloud of qiyang, where people spend four seasons, and cabins are wrongly located in the mountains. There is a large amount of raw wood inside the room, which is displayed in simple and comfortable furniture, preserving traditional residential features and making modern life comfortable。
A variety of styles are available: rooms with different topics, such as nordic style, such as the four seasons world bay hotel in shanghai, are focused on a simple nordic style。
Service experience
Specialty events: some shops provide experience of participating in the production of handicrafts such as blue dyes and bamboo make-up, and they organize activities such as hiking in the mountains to give residents a deep sense of local culture and natural resources。
Food-supply tunnels: emphasis on fresh food and practices, local food for residents and local taste of original juice。
Market layout: there is a wide distribution throughout the country, with nearly 600 unionized branch shops covering several cities and regions。
Customer orientation: mainly for middle- and high-end families with a focus on quality of life, ability to consume and greater ability to accept new things, groups that love to travel together, and business people such as white collars and middle-level managers in business enterprises。
Alliance support: providing a variety of assistance to associate players in brand image support, site renovation support, technical training support, operations management support, etc., as well as self-owned copyright management system software, etc., to help build alliances to open a shop
