In choosing to join the brand, vicky generally preferred to choose a well-known brand, mainly because of the high profile of the brand and its logo. Membership+ brand names, and brand image and brand logo will be fully delegated by headquarters to union stores to raise consumer interest in brand visibility。
2. Whole-shop output support
Vichyze provides a shop-to-shop export support for the association, a one-stop service from the opening to the operation, assists the association in the selection of the site, the design of the fit-out drawings and the construction work until the shop opens and opens every link of the operation, which is supported by headquarters。
3. Free training support
Training officers will be assigned at headquarters to provide first-line shop coaching and training in product knowledge, shop processes and marketing techniques, so that they can be flexible and skilled。
4. Logistics distribution support
The harmonized distribution of products by companies has significantly reduced the procurement costs of the affiliated firms, and the head office can facilitate their procurement and rapid distribution to the affiliated stores through a well-developed logistics system for raw and ancillary materials that are not readily available locally。
5. Media advertising support
A series of advertisements have been placed in major television stations and in the media, such as magazines and newspapers throughout the country, to improve the sales performance of affiliated companies and to raise the profile of the brand。
6. Market operations support
For the various geographical affiliations, market research institutions at headquarters conduct in-depth research on local industry markets, customer groups and consumption trends to provide enabling competitive guarantees。
7. Tracking services support
The vichy services are very well in place and comprehensive, providing a kind service to consumers and associated firms to meet the needs of consumers。
8. Site renovation support
In order to ensure a uniform brand image, the shop was designed by a professional space designer at the company's headquarters, and the renovation work was performed by a qualified engineering team approved by the headquarters, with guidance, supervision and supervision from the headquarters and oversight by the associated contractors。
Regional protection support
Headquarters undertook to ensure that a second chain would not be opened on a regional basis for the duration of the contract for the association shop in order to safeguard the interests of the association。
10. Oral support
Specialized sales teams are sent from time to time to associate locally, to learn about the local situation, and to organize a set of communications for investors based on local realities, guaranteeing barrier-free communication between the affiliated parties and consumers。
Joining the edge
1. Market activity support:
Provide full market support to join the fast-start market。
Promotional support:
The year-round holiday promotion campaign helped union owners to win in fierce market competition。
3. Regional management support:
Specialized shop-to-shop operations, increasing the impact of the boom and stabilizing sales performance。
4. Development of new products:
The agents are following the pace of the factory and showing new results; they are customizing their own commodities, keeping pace with the trend of fashion and new products。
5. Experience marketing:
The whole shop uses the business strategy of "services plus product sales" to make full use of emotional sales, attention sales, experience sales... Completely different from local solar stores。
6. Training systems:
Training is the primary marketing effort, with product and technical training at headquarters combined with theoretical and operational training. The system has established a system of trust training, from theoretical to operational, and front-line sales personnel have introduced "broadband" techniques to target people for professional purposes。
7. Own brand:
Based on the advantages of r & d in its own plant, collecting feedback from end-users, developing r & d-specific products, one shop in a district, enjoying only high profits, full coverage of vichy's own brand, from skin protection to personal care; professional r & d teams providing product development support, expert testing teams providing product monitoring and assurance. They have their own brands and avoid peer-to-peer competition。
Regional protection enabling policies:
Regional protection policies are strictly enforced at headquarters, guaranteeing the right to operate in independent areas of agents, reducing competition and providing exclusive access to wealth。
Post-sale support:
A free-exchange policy allows for non-demurrage goods, such as wheeled goods, to be shipped out within six months。
Membership conditions
Unions must have legal registration procedures, licences or procedures that can be completed in the near future。
2. Unions must have fixed premises。
3. Membership must have its own management and operational staff。
4. Joining business must agree to, accept the business approach and advocacy strategy of our company。
5. A member must have a certain economic strength and liquidity。
6. Accompanies must have relevant marketing experience in the cosmetics industry or in the management of a solar shop, and they love the japanese marketing industry。
7. Membership requires a certain level of managerial competence。
Join process
Union advisory。
2. Accreditation。
3. Field visits to headquarters。
4. Contract signing and settlement。
5. Transmission of information on cooperation and submission of membership application forms。
Cooperative shop planning, market and location confirmation。
7 training for shopkeepers (book materials) and guidance on renovations。
8. Acquisition of materials for start-up, promotion programme。
Vicky is one of the leading brands of the world's largest cosmetic group, the french company oléa. In july 1998, vitz vichy entered china while bringing the concept of a pharmacy specializing in skin protection into china. For different types of skin, vitz provides a series of different types of departments with different characteristics to clean, maintain and care for good results. Various products are accompanied by guidance advice on the use of dr. Vichy's skin-care specialists。
For 2,000 years, the town of vichy, located in central france, was known for her 15 hot springs. Since the 16th century, these springs have been humid and therefore well known in medicine for gastrointestinal, humid and dermatological diseases。
From the great caesar of the roman empire to napoleon iii, the vichy spa centre — with its long history and very modern internal structure — was built after several generations of emperors。
Today, hundreds of thousands of tourists flow there every year, and the town of vichy has become one of the pioneer cities for medical treatment with hot springs. Lucas, a well-known source of hot springs; lucas springs is the earliest source of vichy. From the 16th century, the water of lucas, at a temperature of 27. 3 degrees, was successfully used for the treatment of skin diseases with the beauty of the spring of skin。
