I. Brand background and philosophy
Branding background: the mob is a brand run by xiamen bourgming cosmetics ltd., which was created by investments from taiwan bogang pharmaceuticals technology ltd. Taiwan chamber of medicine and technology ltd. Is a modern cosmetics enterprise that combines scientific research, production, sale and service, and works to address skin problems such as colour spots, scabies, yellow and old. The concept of skin protection: the culture of skin protection is based on the concept of "healthy skins, green, healthy, natural" and focuses on skin care in the form of colour and dry skin care. The brand emphasizes the use of natural components such as chinese herbs, combining modern high-tech biotechnology to provide consumers with high-quality, scientifically effective skin-care products。
Ii. Product characteristics and strengths
Product characteristics: the products of the mob are central to chinese herbal medicine, using pure chinese medicine to activate and remodel therapy, with emphasis on the upgrading of the active ingredient in order to achieve better skin protection. For example, its scavenging products are capable of carefully developing formulations that focus on active ingredients, while promoting the reorganization of subcutaneous tissues, diluting wrinkles and luminous skins. Product advantages: combination products are green, healthy and natural and do not have side effects on skin. At the same time, brands provide contractual promise services that reassure consumers of their contracts and increase consumer confidence。
Iii. Association and services
Shop-to-shop output: the mob offers shop-to-shop export services, including one-stop solutions such as shop site selection, renovation design, product displays, training of personnel, etc., to help associate traders open their shops easily. Training: the brand provides free of charge training to associate vendors in state-of-the-art techniques and product knowledge, helping to upgrade professional skills and services. Market support: combination offers a full range of market support services, such as market start-up programmes, advertising support, terminal support, and helps allies quickly open markets and increase brand visibility. Follow-up services: brands also provide lifelong follow-up services to resolve problems and difficulties encountered in the course of their operations for affiliated firms。
Iv. Amount of investments and returns
Amount of investment: union costs vary according to the size of the shop and the region, but are roughly between $100,000 and $200,000. In addition, account needs to be taken of operating costs such as rental of shop, renovation costs and salaries. Return on investment: unionists are usually able to make profits in a relatively short period of time owing to such factors as high brand visibility, good product performance and improved market support. At the same time, brands offer multiple profit models and value-added services to help joiners increase their sources of income。
