Legal qualifications
Legally qualified legal persons, other economic organizations, individual traders or natural persons
Resource requirements
(a) the economic power to develop and maintain markets and to operate brands
Management capacity
Good creditworthiness and a certain level of business management capacity
4. Compliance with regulation/regulation
Complying with corporate management and training, and being able to cooperate with corporate supervision in tracing
5. Love/identify brands
Knowledge of brand culture, building consensus on business concepts and development thinking; conscious maintenance and promotion of brand image
6. Rational investment
Entrepreneurship passions and cooperative spirit of win-winness with rational investment and a pragmatic sense of development
7. Service awareness
Have a sense of quality service for customers and a sense of brand reputation
1. Access to product information
Access to official brand websites or contacts with brand players to understand branding and association policies
Application for membership
Fill out the membership application form and the company reviews the information provided by the investor and confirms its eligibility to operate
3. Contracting
To confirm applications for cooperation and enter into association contracts
4. Location of the shop
Have a fixed operating space and will be eligible for operation at headquarters
5. Shop improvements
Refurbishment of the shop and consolidation and construction of the shop in accordance with the headquarters-designed programme
6. Training of personnel
Under the scheme, personnel are sent to the company in advance for full-time physical training
7. Preparatory activities
Headquarters will provide all aspects of marketing planning, opening training, etc. For start-up
8. Opening operations
When the preparatory work is completed, it can be formally opened and followed up with operations and management
Green ziyou is a food brand under jiangxi green ziyou industrial co., ltd., managed on january 18, 2002, proceeding in such a way as kudzus, kudzu flavonoids, whitebait, dried good, and jujube cakes, and is coming to be a "specialty-focusing" brand
I. Branding background
Date of establishment: 18 january 2002
Type of enterprise: jiangxi green sing industries ltd
Brand concept: specialty
Development achievements: state-level agricultural industrialization leading firms, china fast-forward chain, china tourist shopping brand one, jiangxi private sector enterprises, jiangxi provincial leading service providers, and jiangxi provincial government as the pre-listed leading business incubator
Ii. Product characteristics
The green food line is rich and covers a wide range of food items with a jiangxi character, such as:
Powder: feel consumer love with its high nutritional value and uniqueness。
Nanchang powder: as a single star, it has won a good reputation in the market with its rich ingredients and delicious taste。
Nine rivers of tea cakes: tacos of cinnamon, traditional pastry, suitable for midday gift or daily tea。
Snack date cakes: dry fruit snacks, sour sweets, are a good choice for leisure snacks。
Iii. Market expansion
Sales networks: the green vegetation is the most powerful distribution network in the country by setting up direct specialty supermarket chains in the provinces and cities of yangtze, hunan, zhejiang and anhui。
Online integration: in addition to sub-line physical stores, green foods are sold through online platforms to facilitate consumer purchase wherever and whenever possible。
Business culture
Green food has always been embedded in the brand concept of "specialty and specialty" and is based on consumer demand and constantly improving product quality and service levels. At the same time, it actively participates in activities of public interest and fulfils corporate social responsibility。
V. Future developments
As consumer demand for healthy, delicious and specialty food grows, green food will continue to be based on the brand concept of "specialty for specialty" and will increase product research and development, expand product lines, enhance brand impact and provide consumers with more quality, healthy specialty food。
