Brand maturity
Fun tomatoes have nearly 600 shops, spread across the river, and are favoured by a wide variety of capital, such as capital, investment in the milky way, and liquid capital。
Self-established farming bases, storage distribution centres
Fun tomatoes have more than 50 farming bases and five major storage distribution centres. Procurement, sorting, distribution, one-stop delivery to the store, 12 hours fresh to the table, without having to buy the goods themselves. Low-cost, low-price, high-quality goods are professionally tested and safe and healthy。
Business class and own brand
Fun tomatoes operate in eight broad series of fresh meat, vegetables, fruits, water products, eggs, groceries, prepackaged frozen foods, etc., covering more than 1,000 high-quality individual items for three meals a day. At the same time, they have their own brands, such as dr. Lui, good path, jiichi village, kitchen and longevity。
S2b2c business model
Fun tomatoes use the industry-friendly s2b2c business model, enabling both upstream and downstream to reduce efficiency plus shop yields。
High-quality supplier clusters
Self-established farming and farming bases, with third-party well-known brands (rain yuen group, china food group, lee jin jie group) working together, have secure sources, prices and quality。
Smart and fresh system
More than 200 people have been able to develop their own digital systems and only marketing systems, integrate a chain of operating platforms, connect all the links and achieve business digitization, service efficiency, billing clarity and order facilitation。
The whole store has been running almost 600 stores
The successful operation of nearly 600 shops has been a cost-effective one, and the headquarters has provided a wide range of support, including site support, shop design, shop renovation, headquarters training, business coaching, marketing support, and opening support。
Eight powers
Site support
Training support
System support
Marketing support
Business support
Supply chain support
Capital support
Branding support
Four systems
Membership
One-click cards, welfare gifts, and more sticky users
Quality management system
“triple test, two non-principles”, quality security
Operational code system
Community-based operations, expansion of distribution channels, integration online
Business distribution system
6 million + active users, 1 million + members, increase the flow of customers
1. Interviews
To understand the real situation of investors and previous work/entrepreneurship experiences and to analyse the current market situation。
Contract of intent
The contract is a uniform form of contract and is unified throughout the country。
3 - shop experience
In the run-up to the accession, the process needs to be experienced in a direct-camp shop。
4. Headquarters interviews
Screening of quality allies
Location of the shop
Providing official guidance, options, options。
6. Fixing, formal contracting, tripartite handover
7. Preparation for renovations
Specialized guidance, prior cost control。
Viii. Opening
Guidance in the planning of activities
“happy tomato” was created in 2019 as a chain of smart and convenient shops under the umbrella of nanjing green wheat supply chain ltd. Investment in well-known institutions such as capital, liquid capital, bai, longitude china, galaxy, risk peaks, and capital in china was then made, valued at over rmb 1 billion. The mission of the happy tomato is to “better diet and happier life”, with the safe and safe food as the core business concept. As of november 2020, there were nearly 500 own shops in the provinces of jiangsu, anhui and zhejiang。
Fun tomatoes build their own food/farming bases, own storage and distribution centres, from food cultivation/farming, procurement, sorting and packing to one-stop distribution shops, without middle links, and fresh food can reach the residents ' table in 12 hours. Happy tomatoes have completely subverted traditional patterns of circulation and distribution. Promising and fresh products from fun tomatoes flow to thousands of family tables every day。
