Launched in 1999 under the banner of anhui-litte trade, inc., the male brand was created. The brand, under the slogan "china insignia wind" , is dedicated to integrating chinese culture into costume design and displaying eastern fashion charms。

Brand history and culture

Since its creation in 1999, autonomous brand development has been a top priority. The concept of brand design combines elegance, simplicity, fashion and nature, with a particular focus on infusing chinese cultural elements into costume design and displaying unique emblem styles。

Design philosophy and style

The design concept of male clothes emphasizes fashion, urban leisure and business. Brand styles are fashion cards, leisure male clothes and new businesses, suitable for male consumers between the ages of 20 and 45. The price range for spring and summer festivals is 99 to 499 yuan, compared to 199 to 1399 yuan for autumn and winter festivals。

Target markets and consumer groups

The main consumer group in male garments is men between 25 and 45 years of age, who are committed, free and committed, pursue quality of life and fashion and advocate a free and free lifestyle。

A voice and a partner star

In 2018, the brand became more visible and influential by signing a contract with the national film star li zonghan, who acted as a brand voice。