
The merya men's clothes project is a coalition that focuses on the middle and high-end men's dress market, as described below:
Brand background and positioning
Brand history: merya was one of the early listed companies in the chinese garment industry, established in 1979 with a headquarters in hubei wuhan and with high visibility and brand reputation both at home and abroad. Brand positioning: merya men's clothes are located in the middle and high-end markets, with commercial and leisure styles, products including suits, shirts, jackets, etc., suited to the needs of middle-aged men aged 30-40。
Product characteristics and advantages
High-quality fabric: mireya men's clothing uses high-quality fabric to ensure comfort and durability. Fine crafts: merya men's clothes focus on detail and tailoring, and are made using fine crafts to show high-quality dress experiences. Fashion design: the design concept of merya men's clothes focuses on the combination of quality and fashion, with the competence of urban white collars, without loss of unique taste and meaning。
Support and strengths
High-profit security: merya men's clothing avoids the middle, works directly with allies to provide competitive discounts, plus additional sales incentives to secure stable high profits. The regional exclusive association authorizes the melya men's clothing to be organized in regional units, granting the right of exclusive ownership to the eligible affiliated parties and safeguarding the long-term interests of the affiliated parties. Zero “ordering” risk: accompanies can minimize the risk of a backlog of goods by adopting a “non-ordering system” depending on the business situation. All-round support: merya men’s clothing provides all-round support to unionised businesses in the form of shop sales, brand resources, regional protection, product development, site renovation, free training, market information, experience sharing, etc。
Amount of investments and returns
The amount of investment: the amount of investment in the union's merya men's clothing ranges from approximately $80,000 to $1 million, and the amount will need to be adjusted in the light of the circumstances of the union and the local market. Partial association information indicates that investments may range between $30,000 and $340,000, but this area may include other related costs such as union fees, bonds, brand royalties, etc. Return on investment: owing to the brand influence and market base of merya men's clothing, the consortium is expected to return in a relatively short period of time with considerable returns。