Media support

Lilang is responsible for national advertising, including television, newspapers, magazines, road signs, light boxes, public-interest sponsorships, etc., while regional advertising, which is approved by the company for input, is partially covered by the company

Television, newspapers, magazines, road signs, light boxes, public goods

Advantages of activities: promotion planning, guidance, support for festivals and new products on the market

Along with the quarterly listing of new money, the leafro company has a large amount of promotional material (magazine, posters, videos, campaign guides, etc.) distributed to shops and provided promotional guidance。

Product advantages: product design and development

The leafro products are divided into two main brands and a series of light fashion, each with its own product and full product development over four seasons a year. Lilang grasps the artery of fashion and brings together the world's fashion culture, with its noble, etiquette, concise and generous design philosophy, style, atmosphere, performance, modern white collars with cultural connotations, distinctive personality and taste, successful business people, civil servants, from work to life, who can provide the best performance of their heart at all times. "simplicity" and "lilong" will be the champion and pioneer of the concept of "business leisure" in the history of the garment industry in china. In the design and development of the product, leafro has always been original homemade, exclusive and forward-looking from the source's yarn, fabric, printing, pattern, to later laboratory testing. Liroan has its own fabric research and development centre, a fabric colour blending system and a fabric printer, starting with yarns, increasing the flexibility of fabric development, maintaining product quality and effectively controlling costs. Liroan has formed an international research and development team, drawing inspiration and ideas from the international community, to create a high-end design team with a "liroran dna" quality and to help with the original design of the product. The libertarians focus on the garment industry, with a view to rejuvenation, fashion and diversification based on the original product upgrade. At the same time, through supply chain reforms, efforts are being made to build an industry-wide chain from autonomous r & d to self-sale, focusing on ultra-priced products, and to improve brand core competitiveness across the board

Quality advantages: product quality assurance

In 1998, lilong became the first manufacturer of iso 9002 quality system certification and product quality certification in fujian, and in 2003 successfully adopted a system re-version to obtain iso 9001:2000 international certificate of quality system certification, issued by the quality certification centre of the chinese committee. The company has been rated on several occasions as a "high quality management unit". Lilang currently has a nationally recognized fabric testing centre, which uses advanced machine-to-mechanical components of the fabric, bare-sweet chromium, hair-lifting balls, water-deflation, etc. To ensure that the product fabric meets national standards。

Ordering advantages: assurance and supply of supply

Order system management. The company organizes three product ordering conferences each year, in spring, summer, fall and winter, usually in march, may and august, for the respective seasons of the year. Ordering sessions usually invite agents, store managers, shop owners, and some large purchasers。

Legal qualifications

Legally qualified legal persons, other economic organizations, individual traders or natural persons

Resource requirements

(a) the economic power to develop and maintain markets and to operate brands

Management capacity

Good creditworthiness and a certain level of business management capacity

4. Compliance with regulation/regulation

Complying with corporate management and training, and being able to cooperate with corporate supervision in tracing

5. Love/identify brands

Knowledge of brand culture, building consensus on business concepts and development thinking; conscious maintenance and promotion of brand image

6. Rational investment

Entrepreneurship passions and cooperative spirit of win-winness with rational investment and a pragmatic sense of development

7. Service awareness

Have a sense of quality service for customers and a sense of brand reputation

1. Access to product information

Access to the official website of the lilongang men's dress or contact the lilongang men's dress to learn about branding and unionization policies

Application for membership

Fill out the membership application form and the company reviews the information provided by the investor and confirms its eligibility to operate

3. Contracting

To confirm applications for cooperation and enter into association contracts

4. Location of the shop

Have a fixed operating space and will be eligible for operation at headquarters

5. Shop improvements

Refurbishment of the shop and consolidation and construction of the shop in accordance with the headquarters-designed programme

6. Training of personnel

Under the scheme, personnel are sent to the company in advance for full-time physical training

7. Preparatory activities

Headquarters will provide all aspects of marketing planning, opening training, etc. For start-up

8. Opening operations

When the preparatory work is completed, it can be formally opened and followed up with operations and management

In 1987, the founding member of the group, the wang brothers, began the production and distribution of men's clothing。

In 1995, lilong's first company, lilong's fashion (fujian) limited, was established and started selling men's clothing under the lilong's brand (`lilong')。

In 2008, lilong's english brand changed to “lilanz”。

After more than 30 years of exploration and development, the leafro has become a well-known national male branding enterprise that combines design, research and development, production and marketing。

In 2009, lilong became china's first man's brand-branding firm, opening up the capital upgrade of chinese men's brands。

In 2021, lilong received rmb 3. 38 billion throughout the year, and there were 2,733 terminals in all provinces and cities throughout the country。

In 2023, the leafro brand was completely upgraded with a new visualization and a clear positioning of the "simplified male dress"。

Retrospect the history of leafro's development, from small-scale workshops for a few people to now-known chinese men's brand enterprises that combine research and development, design, production and marketing; from the development of individual products to today's full-text products such as jackets, insiders, trousers, footwear and accessories; and from domestic initiatives such as "business leisure" to the new commercial men's clothes that are now being introduced, leafro has been on the path of innovation and upgrading。

Finding the roots of brand power from the point of pain to the consumer continues to tap consumer demand, striving to provide consumers with the best quality, design, fashion and cost-effective products. It is dedicated to leading the public to fashion with the artistic qualities and innovative design。

In 2000, mr. Wang liangxing, one of lilong's founders, captured inspiration from the popular "business conglomerate" of the 1990s, pioneered the concept of "business and leisure men's clothes" and created a whole new category that opened up new ideas for the development of the chinese men's dress industry. In 2016, the leafland again broke its path dependence, focusing on consumers, and focusing on creating the best life experience of clients, began a new study of growth points and business models and launched the leaflor lesismorÉ series. The lessismore (smaller or more) concept, which preserves the design philosophy of leafro, which is not simple, makes clothing lighter and more comfortable by means of a simple fashion design, a multilayered and rich product structure, and a unique process。

In 2020, lilang saw a brand-new business force, so he took the cover of the china daily newspaper as an inspiration, trimped a new generation of fashion, opened a new business era, and signed a brand-new spokesperson, han yong, on 18 november to explore new business aesthetics。