Project introduction
Guangzhou freeway automobile technology development ltd. (hereinafter referred to as freeway) was established in february 2014 and subsequently received tens of millions of dollars in venture capital from the global senior investment agency in december 2015。
It is an extremely efficient and innovative car service company with a user-centred “intellectual car whole solution + standardized chain camp”. Through the saas technology platform, hundreds of thousands of technical data on maintenance of different vehicle-type parts are consolidated, precise diagnostics and intelligent matching of the vehicle pattern are made, real tailor-made, and the owner of the vehicle is provided with an exclusive, intelligent vehicle-raising package。
Through the use of high-tech technologies, such as cloud computing, cloud storage of large data, mobile internet, smart hardware and so forth, and relying on a matrix of chained physical stores in a three-tier network format, motorists are provided with efficient, transparent and easy-to-use vehicle services. With guangzhou at the heart of the strategy, 40 branches/stations have been opened in the south of the country, and over the next five years it is planned to open the 2000+ shop, which will serve as a vehicle service provider for millions of medium-sized car owners in the core city。
Joining the edge
The introduction of a unified management model and a unified form of advocacy at headquarters, with its easy access to the desired brand effects, can effectively improve the efficiency of the market operations of the affiliated parties. In line with the company's unified brand communication strategy and vi visual identification design system, following field visits in the client's area, a complete design package, including a floor plan, a renovation construction plan and an impact map, taking into account the basic requirements or recommendations of the entrepreneur, in conjunction with the size specifications of the rating shop. A modern quality control system with a complete industrial chain has been put in place at the express motor headquarters, where new products are constantly being developed to meet consumer needs and improve product competitiveness. Unique business techniques and exclusive and confidential formulations are not street-populated brands that are easy to imitate. Training is the most effective and quickest way to enhance the combination of union stores, and headquarters will consolidate issues such as marketing, management, operation, product expertise, workbooks and share the fine part of it with the union stores in the form of training, effectively increasing the overall strength of the union stores in the shortest possible time. The full range of services provided by headquarters can be supported by open-air vehicles, which reduces investment risks to a greater extent. Headquarters provides a full set of well-developed business management models, harmonized technical guidance and support, which allows for one-stop shops to obtain services from site selection, shop renovations, market positioning, commodity acquisition, roll-out planning, technical construction, basic management, etc., which can operate easily if not managed, reducing investment risks and increasing success rates。
Membership conditions
1. Good physical and mental health, hard labour and a frank and cooperative attitude
2. To provide a legal identity card in order to obtain a genuine file from the headquarters
3. Economic power to develop and maintain markets and to operate brands
4. Have a fixed operating space and be eligible for operation at headquarters
Acquainted with markets and deep industrial experience
Good social relations and public relations skills
7. Unionists with marketing channels and business experience in the industry have priority
8. Good creditworthiness and a certain level of business management capacity
9. Agrees to harmonize and regularize the style of renovations, cultural displays, etc., as required by the company
A rational sense of brand identity, loyalty to the brand, passion and enthusiasm in the industry
A rational investment mentality that objectively views the relationship between investment and return
Have a good level of credibility and credit; operate legally in good faith, serve in a uniform image of the company and sell at uniform prices
13. Conscious of the quality of services provided to customers and conscious to maintain brand reputation
14. There is a degree of branding awareness that can significantly expand local markets。
Join process
1. Access to product information
The investment adviser will communicate with you on a first-time basis。
Field missions
Information that is not well known to the affiliated parties can be obtained through the field examination system。
3. Application for membership
Following the field visit, if there is more satisfaction with all aspects of the car brand, the investors identified for membership will need to complete the membership application form and submit their membership application to headquarters。
4. Contracting
To confirm applications for cooperation and enter into association contracts。
5. Location of the shop
The company applies the requirements for the location of free-way cars, evaluates the area where the association is located and helps the association to complete the site of the shop。
6. Shop improvements
The headquarters will provide a common interior floor design and fit-out impact map, utility construction plan and shop sign image map, among others。
7. Training of personnel
Under the business start-up scheme, personnel are pre-selected to the company for full-time physical training。
8. Preparatory activities
Headquarters will provide all aspects of marketing planning, start-up training, etc。
9. Opening operations
You can also direct you to various stages of market work。
Union support
1. Brand image support
When choosing to join a brand, unionists generally prefer to choose a well-known brand, mainly because of the brand image and its high level of awareness. Membership+ brand names, and brand image and brand logo will be fully delegated by headquarters to union stores to raise consumer interest in brand visibility。
2. Whole-shop output support
Based on your local situation, the ministry of corporate enterprise will design awareness-raising programmes for the opening of a shop, such as the distribution of leaflets, outdoor advertising, local television, radio media and so on。
3. Free training support
Training officers will be assigned at headquarters to provide first-line shop coaching and training in product knowledge, shop processes and marketing techniques, so that they can be flexible and skilled。
4. Logistics distribution support
The production and distribution of proprietary formulations is harmonized, and a well-developed logistics distribution system is fast and fast, allowing the safe arrival of goods in the stores。
5. Media advertising support
A series of advertisements have been placed in major television stations and in the media, such as magazines and newspapers throughout the country, to improve the sales performance of affiliated companies and to raise the profile of the brand。
6. Market operations support
For the various geographical affiliations, market research institutions at headquarters conduct in-depth research on local industry markets, customer groups and consumption trends to provide enabling competitive guarantees。
7. Tracking services support
The company will develop promotional activities over time, depending on the effectiveness of the operations of the different shops, and occasionally send a team of mentors down to support the promotion and promotion of the stores and to increase their daily sales。
8. Site renovation support
In order to ensure a uniform brand image, the shop was designed by a professional space designer at the company's headquarters, and the renovation work was performed by a qualified engineering team approved by the headquarters, with guidance, supervision and supervision from the headquarters and oversight by the associated contractors。
Regional protection support
There is a regional protection policy at the forward bus headquarters, which safeguards the interests of each of the allies。
10. Oral support
Prior to the opening of the business, the express automobile headquarters will provide training in marketing techniques to associate vendors and others, not only to safeguard the interests of investors but also to address the gap with consumers。