1. Brand image support

When choosing to join a brand, unionists generally prefer to choose a well-known brand, mainly because of the brand image and its high level of awareness. Membership+ brand names, and brand image and brand logo will be fully delegated by headquarters to union stores to raise consumer interest in brand visibility。

2. Whole-shop output support

Based on your local situation, the ministry of corporate enterprise will design awareness-raising programmes for the opening of a shop, such as the distribution of leaflets, outdoor advertising, local television, radio media and so on。

3. Free training support

Headquarters training for directors of the hester fishing chain is both professional and managerial at all levels of operation. In addition, job training is provided in accordance with the requirements for posts in the hester fishing chain。

4. Logistics distribution support

The production and distribution of proprietary formulations is harmonized, and a well-developed logistics distribution system is fast and fast, allowing the safe arrival of goods in the stores。

5. Media advertising support

The necessary publicity was important, and in modern society, if more people were to know your brand, professional advertising would have to be done to get people to know it. Hester fishing chains promote strong advertising, and the ministry of markets runs different advertising programmes at different stages of company development。

6. Market operations support

The company may send specialists to assist the association in managing the day-to-day operation of the shop until the association is able to operate independently。

7. Tracking services support

The hester fishing chain is very well-equipped and comprehensive, providing a kind service to consumers as well as to allies to meet the needs of consumers。

8. Site renovation support

In order to ensure a uniform brand image, the shop was designed by a professional space designer at the company's headquarters, and the renovation work was performed by a qualified engineering team approved by the headquarters, with guidance, supervision and supervision from the headquarters and oversight by the associated contractors。

Regional protection support

Headquarters undertook to ensure that a second chain would not be opened on a regional basis for the duration of the contract for the association shop in order to safeguard the interests of the association。

10. Oral support

The hester fishing chain will train unionists and allies in marketing techniques prior to the opening of the business, not only to safeguard the interests of investors but also to address the gap with consumers。

1. Core team strengths for professionalization

The company is located in the "china fishing capital" weihai, where the core team has been working in the fishing industry for many years, with extensive fishing marketing experience and professional managerial and operational skills; the core team members share the company's business culture and business philosophy, and work with companies and chains to innovate, market and future。

2. Full service advantages

Hester offers three packages of fishing products for sale, a national united protection service, the 4s concept of fishing gear, and a nationwide fishing tourism service for fishing friends, all of the process and all of the services run throughout the operation, making the union less committed。

3. Precision chain advantages

Not only does hester focus on quality customs for autonomous brand products, but it also establishes more stringent quality acceptance standards for each type of product than industry standards, depending on its use and useful life, and strengthens supplier management by stratums from at least six stages of procurement, production, delivery, storage, exit, distribution, etc., where fishers buy refined gear。

4. R & d advantages

The promotion of healthy and leisure life and the continuous introduction of products and services to guide fishing is central to hester. Since its inception, hester has been at the forefront of industry development, and r & d centres have continued to proactively innovate and adapt to market and consumer changes。

5. Autoproduction advantages

Hester owns its own manufacturing base, wihai athena carbon fibre products ltd., which produces its own core brand advantages and owns an autonomous brand in the chain area to enhance regional competitiveness。

6. Brand advantages

Hester, nine years after its creation, saw the brand as life, comprehensively preserving its image and enhancing its added value, which was recognized in the chinese market by suppliers, peers and end-users。

7. Advocacy strengths

The company carries out advertising campaigns in a variety of specialized media such as the hunan watching the happy facing channel and the fish loops, while the hester fishing club forum, with its 270,000 members active throughout the country, communicates and organizes competitions, is a strong backstop for hester advocacy。

8. Club dominance

The hester fishing club, with its large membership and wide distribution, has an influence in chinese fishing friends; in 2013, the club launched a yacht project to organize special yacht fishing activities, regular or irregular organization of a chain of shop directors, members training tours, traverse the sea and enjoy fishing fun。

Standardized management advantages

Over the years of experience, hester has been learning from domestic and foreign best practices and has been able to improve and develop itself in a timely manner. A set of standard operating procedures for shop operations has been set up and the entire institution has entered a virtuous cycle of development. The hester chain has all adopted standardized operations, standardized management and ease of access。

10. Prices and membership advantages

All the products of the chains are subject to uniform national retail prices, through micro-computer networking, bar-coding management, clear-coded prices, electronic receipts, a regulated and open marketing environment for the chains, and a growing consumer group. At the same time, consumer vip membership mechanisms are being implemented to improve end-user information and increase customer loyalty。

Information processing advantages

After nine years of development, hester has set up a set of internet-based information management platforms, including four subsystems, namely, a financial management system, a memory management system, an operational management system and a logistics management system, through which all chains can obtain online ordering, distribution management, business liaison and online sales。

12. Reasonable swap advantages

Hester has a well-developed system of logistics distribution and market price security, which provides for timely distribution of reasonable requisitions and supply of goods from chains; at the same time, goods that are not well marketed in the stores can be converted to other goods of equal value with headquarters within a specified period of time。

13. Outlook advantages

Hester has a long-term planning and detailed implementation plan for the development of the chinese market, and all of hester's implementation programmes have been successfully validated by the company under the flag and are being replicated in chains; hester focuses on the future dimensions of the industry as a whole。

Union stores must be located in areas with a population of over 100,000 and the local market must be no less than 800,000

2. The right to operate within 10 kilometres of the confederate shop

3. If the above conditions are not available, only the development of hester pact dealers is permitted

The principle of location: the chain should select areas that are easily accessible and clearly marked 50 metres around them; priority should be given to clean and accessible areas on the street

5. The principle of market convergence: priority is given to areas where there is a relative concentration of fishing shops, highlighting the advantages of the hester chain

6 stores operate over 50 square metres and use no less than 40 square metres。

1. Completion of membership reservation forms

2. Submission of application forms and payment of advance payments to headquarters

3. Representatives of the ministry of inter-cultural affairs field visits, assessments and appraisals

4. Contracting, making a grant and establishing a concession

5. Requests for renovations, business registration and opening plans

6. Receipt and inspection, receipt and receipt of goods, formalization as a licensed distributor

Founded in 2004 with a registered fund of 39 million yuan, the west heist fishing co. Ltd. Is based at the fishing base, shandong wai sea. The company, which has a leading research and development centre and fishing base in the country, is one of the enterprises that operates a chain of precision fishing. It is a modern mobile enterprise that sells microcomputers online, opens its own product, and manages its distribution. On 18 april 2014, the west highwater fishing co. Ltd. Successfully registered at the blue sea stock exchange centre in qingdao, becoming a listed company in the fishing industry, marking the beginning of a new development mileage for hester。

Over the years, hester has used the concept of "services, good chain" as a business, with the purpose of "services, practical advances, and a society in return" as a business, to provide chains of shops, and to provide fishers with precision fishing gear and all-round professional services. Hester not only provides a combination of shop site selection, market surveys, shop improvement guidance, marketing training, marketing promotion and follow-up guidance, but also establishes fishing clubs to provide outreach services such as fishing training, fishing tours and fishing competitions for fishers。

The company is constantly innovative in its own brand and has become a modern corporate enterprise that integrates production, supply and distribution. At the same time, through the integration of industry resources and cooperation with a number of national and international brand fishing enterprises, chains have been guaranteed a trend towards the consumption of local fishing gears, with the advantage of their quality; chains have been sold online through self-developed distribution systems, with zero-stocking operations and modern management; and chains have been standardized and successfully operated through the consultancy block export model。

In 2012, the company established the china operations centre in wuhan, and in 2013 the china east operations centre in hangzhou, with the full advantage of the region, in order to provide more visibility, group ** centralized management, better understanding of the local market and service the chain. As of april 2014, the company had two operating centres, three direct-camp shops, 562 licensed chains and 448 special dealers, with an increase of 15-20 per month. Through a chained association system, companies create a life of excellence in fishing for fishers, providing returns and opportunities to start businesses in chains, along with a unified brand image, a unified advertising campaign, a unified pricing policy, a uniform service standard, a uniform procurement distribution and a unified business management。

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