When choosing to join a brand, unionists generally prefer to choose a well-known brand, mainly because of the brand image and its high level of awareness. Membership+ brand names, and brand image and brand logo will be fully delegated by headquarters to union stores to raise consumer interest in brand visibility。
2. Whole-shop output support
Quite funny, the guitar provided a shop-to-shop export support for the association, a one-stop service from the opening to the operation, assistance in the selection of the business site, the design of the fit-out drawings and the construction work, until the shop opened every link to the operation, which was supported by headquarters。
3. Free training support
Training officers will be assigned at headquarters to provide first-line shop coaching and training in product knowledge, shop processes and marketing techniques, so that they can be flexible and skilled。
4. Logistics distribution support
All products provided by the head office are developed for the headquarters of the company, with only a certain logistics fee to be paid by the consortium。
5. Media advertising support
With considerable financial resources, the headquarters undertook a strong outreach campaign with a large number of advertisements on television at all levels, including in the online media, providing brand name and reputation, and sharing the resulting rolling resources with all associated parties。
6. Market operations support
The company may send specialists to assist the association in managing the day-to-day operation of the shop until the association is able to operate independently。
7. Tracking services support
The company will develop promotional activities over time, depending on the effectiveness of the operations of the different shops, and occasionally send a team of mentors down to support the promotion and promotion of the stores and to increase their daily sales。
8. Site renovation support
The company is accompanied by experts to select the best place to open the store, to ensure maximum consumer coverage, and to produce a programme of renovation based on the association。
Regional protection support
The development of quotas for union stores within a given region ensures that the union stores monopolize one market and provide sufficient development space for the union members。
10. Oral support
Before the opening of the operation, the headquarters of the guitars will be trained in marketing techniques for the benefit not only of investors but also of consumers。
Joining the edge
One, brand escorts, brand patterns, people are rich
Having a single shop image and a design style for renovations promotes the consolidation of terminal visual styles, providing consumers with normative awareness and consumer confidence. Following the brand winning rule, it is committed to brand culture development and improvement, and has successfully rolled out systemic branding such as brand culture systems and strategic brand planning。
2. Quality for international product testing and auditing
In the case of materials, there are strict controls and requirements at the store for the material sold in the store, materials are in line with well-known manufacturers in the industry, and business-to-employer operating requirements are subject to strict standards, improving/increased quality of each product sold to the client population and ensuring that each product is healthy。
3, 5 main channels of communication, branding
Make use of various media channels to improve brand visibility and impact across the board! Networks, television, newspapers, magazines, industry fairs, brand dissemination, and help collaborators。
4. Flexible cooperation mechanisms and project selection, cleaner cooperation
Strict business-clan protection policies, exit mechanisms, leave everyone in the league safe and secure。
5. Systematic training programmes, unreserved training cooperation business
Headquarters has developed specialized training centres to decipher complex marketing theories into daily details. It takes a short time to become an expert。
Membership conditions
1. Be willing to comply with the company's operating regulations。
2. Joiners must have a strong career, a sense of success and a brand identity。
3. Recognize the “joke guitar” business culture and management model。
5. The autonomy required to operate a shop and join a union。
6. A unified management model at headquarters is acceptable and active in technical upgrading training at headquarters。
7. Promotion of laughing guitar brands and promotion of corporate brands and reputation。
Join process
1. Cooperative advice
Requests for information were made to headquarters for cooperation by telephone, fax and online messages。
Requests for cooperation
Fill out some requests for cooperation and confirm the relevant matters。
3. Field missions
Field trips to headquarters and face-to-face interaction with headquarters staff。
4. Contracting
The parties confirmed that the results of the mission were correct and, following friendly consultations, formally concluded a contract of cooperation。
5. Business confirmation
Co-operatives pay the relevant fees, depending on the level of cooperation chosen, confirming regional ownership。
6. Skills training
Participants are trained and evaluated at headquarters in all aspects of technology, management, operation, etc。
7. Shop renovation
Headquarters assists partners in the identification of business circles and sites, as well as shop improvements and placements。
Viii. Preparatory work
Obtaining authorizations, opening gifts, improving the pavement, installing promotional materials and preparing to open。
Operational guidance
Follow-up guidance and marketing support are provided by headquarters professionals on a permanent basis。
He is a brand of musical instruments, industrial tourism, art education, cultural industries, with 380,000 violin products of various grades produced annually, 500,000 guitar products, and more than 90 per cent of the products sold to more than 80 countries and regions in the united states, germany, japan, italy, south africa, etc. Among them, violins are the highest in the world in terms of their size, technological strength and export earnings。
For many years, he has been awarded a model base for cultural industries, a model site for industrial tourism, a priority for cultural exports, and a trademark for “gaunting guitars”, with a brand value of 1. 6 billion yuan; company products have been awarded export “no-check” and chinese “brand” products。
The world has become a brand-brand, with advanced cultural enterprises, industrial prosperity for cultural development, the opening of international markets with high world brands, the comprehensive promotion of the construction of “tech-kit-kit-kit-kit-kit-kit-kit-kit-kit-kit-kit-kit-kit-kit-kit” and the implementation of the strategy of globalization, technology-based branding, and the creation of a world violin with a powerful “hunt-kit-kit-kit-kitt-kit-kit-kitt-kit-kit-kit-kit-kitt-kit-kit-kit-kit-kit-kit-kitt-kittt-kit-kit-kitt-kit-kit-kit-kit-kit-kit-kit-kit-kit-kit-kit-kit。
