In the hall

Legal qualifications

Legally qualified legal persons, other economic organizations, individual traders or natural persons

Resource requirements

(b) accomplishment of sufficient operational funds to cover the costs of all aspects of association, such as rent, renovation, equipment and materials

Management capacity

1. Application for membership

(b) fill out membership application forms and provide personal information and business plans

2. Contracting contracts

If agreement is reached on the details of the membership, a contract of association with the brand can be concluded and the associated costs paid

3. Location of shop

Have a fixed operating space and will be eligible for operation at headquarters

4. Shop improvements

Refurbishment of the shop and consolidation and construction of the shop in accordance with the headquarters-designed programme

I. Branding background

This is a well-known restaurant chain brand under the banner of hangzhou green tasty catering management ltd. (also known as the green sauves chain). Established in 2006 (or in 2012, the timing may vary according to the different stages of the brand development process), the company, which has been working for many years on the development, operation, extension and chain development of the canteen, has become a modern, integrated catering company。

Ii. Brand characteristics

The main course of cooking is the establishment of a restaurant that is mainly run by the hangbun, whose food combines the fragrance of the old hangzhou with modern cooking techniques, providing consumers with unique taste. Quality of food: the food in the store is made from fresh daily foods, without adding too many spices, maintaining the natural aroma and pure taste of the foods, and enjoying the taste of the food, which is very popular with consumers. Renovation styles: the renovation style in the hall is different, and the classical, elegant and poetic design of the environment allows customers to feel the strong hangzhou ethos and cultural atmosphere while eating good food. Service experience: the brand focuses on the customer's service experience, provides a enthusiastic and thoughtful service, and allows every customer to feel the warmth of his return。

Iii. Brand development

Market layout: after years of development, it has opened chains in major cities throughout the country, making it a well-known brand of food and drink in hangzhou and even throughout the country. Brand impact: building on its unique vegetables, high-quality services and deep cultural foundations, it has won the popularity and recognition of a wide range of consumers, and its impact continues to grow. Association model: to meet the needs of more consumers and to promote the continued development of brands, the model of association has been launched in the hall. Through standardized production processes, recipes and all-round coalition support policies, the association has helped to open and operate successfully。