The wheat rice store, which brings together rice and groceries in china's core small production area in the north-east, is a domestic high-end rice shop chain. The sickle valleys travel through the north-eastern black land only in pursuit of a better source of raw food, and their hands touch every rice grain only to restore its pure taste. In keeping with its mission to “salary, nutritious and healthy rice for 20 million high-end families in china”, and in order to meet the needs of consumers in diversity, the paddy rice shop is a lean and sole-carrying shop, with products covered by home-grown foods, children's food supplements, visits to friends' foods and festivals, following the three main criteria of “0 plus, 0 polish, 0 wax” in the sickle valley and every meal on the table of the guardians