Legal qualifications

Legally qualified legal persons, other economic organizations, individual traders or natural persons

Resource requirements

(b) accomplishment of sufficient operational funds to cover the costs of all aspects of association, such as rent, renovation, equipment and materials

Management capacity

(c) the need for good business management and professionalism

1. Application for membership

(b) fill out membership application forms and provide personal information and business plans

2. Contracting contracts

If agreement is reached on the details of the membership, a contract of association with the brand can be concluded and the associated costs paid

3. Location of shop

Have a fixed operating space and will be eligible for operation at headquarters

4. Shop improvements

Refurbishment of the shop and consolidation and construction of the shop in accordance with the headquarters-designed programme

I. Brand background and origins

Founder background: the founder of keen came from the shoe family and was a world-class player. They have extensive shoe design and manufacturing experience, as well as a deep understanding of outdoor sports。

Brand creation: the keen brand originated from the love of outdoor sports and the desire for comfort of shoes. The founders designed the world's first pair of sandals to protect their toes in a sail race, an innovation that laid the foundation for keen's brand。

Ii. Brand concepts and characteristics

Innovation design: keen focuses on innovative design of shoes, designed to enable each pair of shoes to meet the different needs of consumers. Keen's shoes offer excellent comfort and functionality, both on land and in water。

High-quality materials: keen focuses on the manual and materials of shoes, using high-strength rubber floors resistant to the grinding of fibres, patented toes to protect high-quality materials such as head design, exceptionally soft leathered shoes or nylon net surfaces to ensure the durability and comfort of shoes。

The concept of the environment: the keen brand embraces the concept of nature's environment and seeks to reduce environmental impacts through environmentally sound materials and sustainable production. At the same time, keen is actively involved in activities of public interest and provides feedback to society。

Iii. Product series and strengths

Diversified product lines: keen's product lines include a variety of types such as outdoor recreational shoes, sneakers, sandals, etc. That meet the needs of different consumers. Whether it is hiking, climbing, running or daily leisure, keen offers the right choice of shoes。

Professionally comfortable design: keen's shoe design focuses on comfort and functionality, using stereo-circleded shoes and easy-to- wear designs that allow wearers to feel the perfect combination of professional and comfortable。

Fashion's appearance: keen's shoes have not only excellent performance, but also fashion's appearance. Its fashion-style design, rich in urban rhythm, allows wearers to display unique personality in outdoor activities。

Market performance and recognition

Global heat sales: keen's shoes are popular in almost 77 countries around the world and are popular with and admired by selected consumers. Its outstanding qualities and unique design have won wide recognition and recognition。

Social responsibility and public goods: the keen brand is active in social responsibility and is involved in a number of public goods activities. For example, during the tsunami in south asia, keen generously donated one third of the annual surplus to the relevant units; in the sichuan earthquake, keen also donated thousands of outdoor recreational shoes to the affected population through the china charitable association。