Brand name: daedong shoes shop (duso)

Founded in 1995

Origin of brand: china zhejiang

Brand positioning: popular fashion female shoe brand, with high value, fast fashion at its core

Brand overview

The daedong shoes shop, a well-known local female shoe brand in china, plays a “fashion-free” route, known for its rapid response to market trends, high value for money and pro-people prices. The brand covers female shoes, male shoes, child shoes and leather accessories, of which the female shoes are core product lines and are designed in a variety of styles, including leisure, commuting, sweetness, retrofitting, etc., to meet the daily wear needs of consumers of different ages。

Brand characteristics

Super high price:

With the concept of “fashion shoes easy for every woman”, the cost of controlling the production and vertical supply chain on a scale ranges from a few dozen to 300 dollars in product pricing, taking into account quality and price advantages。

Quickup new:

Using the fast-fashion model, new funds are introduced each month to keep pace with international trends, from design to top-up cycles, to ensure that consumers can buy current-season popular shoes first。

Comfortable practical:

Focusing on shoe-type comforts, choosing soft leather, air-traffic fabric, and anthropo-technical sole design, taking into account beauty and physical wear。

Underline channels are extensive:

There are thousands of houses in the country, which are concentrated in urban and rural markets on the 2nd and 3rd line, and are dominated by street shops and malls, close to mass consumption。

Product series

Female shoes: single shoes, sandals, short boots, sneakers, heels, etc

Male shoes: business shoes, leisure shoes, sneakers

Children's shoes: children's shoes, fashion shoes

Spare parts: bags, belts, socks, etc

Brand concept

“beautiful wear” — the provision of fashionable, durable shoe-paced products at popular prices, freeing consumers from the need to pay for the current premium。

Market performance

By virtue of its high buy-back rate and its down-market penetration rate, dadong became one of the top brands of the chinese women's shoe industry, particularly with faithful users among low- and middle-income groups. In recent years, the brand has gradually tried to transform the electrician by expanding the reach of young guests through online malls (taiwan, kyoto, etc.)。