1. Brand image support
During the period of the contract, the union store has the brand right to kappa shoes and the right to use the kappa shoes brand, trademarks and other ci systems covered by the contract。
2. Whole-shop output support
By its own strength, headquarters provides a full range of process support to the consortium to assist it in its successful opening。
3. Free training support
Training officers will be assigned at headquarters to provide first-line shop coaching and training in product knowledge, shop processes and marketing techniques, so that they can be flexible and skilled。
4. Logistics distribution support
The production and distribution of proprietary formulations is harmonized, and a well-developed logistics distribution system is fast and fast, allowing the safe arrival of goods in the stores。
5. Media advertising support
The kappa shoes headquarters, with its considerable financial strength, has carried out a strong outreach campaign, with a large number of advertisements on television at all levels, including in the online media, providing brand name and reputation, and sharing the resulting rolling resources with all associated players。
6. Market operations support
The kappa shoes headquarters regularly arranges for operating commissioners to provide individualized marketing programmes to affiliated vendors during the start-up, long-term maturity of the market。
7. Tracking services support
The kappa shoe service is very well in place and comprehensive, providing a kind service to consumers and affiliated firms to meet the needs of consumers。
8. Site renovation support
The company is accompanied by experts to select the best place to open the store, to ensure maximum consumer coverage, and to produce a programme of renovation based on the association。
Regional protection support
Headquarters undertook to ensure that a second chain would not be opened on a regional basis for the duration of the contract for the association shop in order to safeguard the interests of the association。
10. Oral support
The kappa shoe will develop a complete set of marketing techniques based on the uniqueness of the association area, guaranteeing the safety of the association's business。
1. Brand advantages
The introduction of a unified management model and a unified form of advocacy at headquarters, with its easy access to the desired brand effects, can effectively improve the efficiency of the market operations of the affiliated parties. In line with the company's unified brand communication strategy and vi visual identification design system, following field visits in the client's area, a complete design package, including a floor plan, a renovation construction plan and an impact map, taking into account the basic requirements or recommendations of the entrepreneur, in conjunction with the size specifications of the rating shop。
2. Product advantages
The kappa shoe headquarters has a modern quality control system with a complete industrial chain, constantly developing new products to meet consumer needs and improving product competitiveness。
3. Technological advantages
Unique business techniques and exclusive and confidential formulations are not street-populated brands that are easy to imitate。
4. Training advantages
Training is the most effective and quickest way to enhance the combination of union stores, and headquarters will consolidate issues such as marketing, management, operation, product expertise, workbooks and share the fine part of it with the union stores in the form of training, effectively increasing the overall strength of the union stores in the shortest possible time。
Service advantages
Kappa shoes can be supported by the full range of services provided by headquarters, which reduces investment risk to a greater extent。
6. Investment advantages
Headquarters provides a full set of well-developed business management models, harmonized technical guidance and support, which allows for one-stop shops to obtain services from site selection, shop renovations, market positioning, commodity acquisition, roll-out planning, technical construction, basic management, etc., which can operate easily if not managed, reducing investment risks and increasing success rates。
1. The state of health of the person and his family and the support of his family and relatives
2. The provision of legal identity cards in order to facilitate the establishment of genuine files at headquarters
3. Acceding parties must have sufficient operating funds to be able to cover all aspects of their membership, such as rent, renovation, equipment and materials
4. Supermarket space at the mall or at the street entrance shall be assessed by the head office and qualified for operation
5. Prioritization of associations with industry-related experience
6. There is a local human network and social relations
7. Stable business managers with marketing skills and service awareness
8. The membership has a certain managerial capacity to give the right direction from the top and lead its team to grow
9. Agree to harmonize and regularize the style of renovations, cultural displays, etc., as required by the company
10. Knowledge of brand culture, building consensus on business concepts and development thinking; conscious maintenance and promotion of brand image
11 entrepreneurship passion and cooperative win-winness, with a rational investment mentality and a pragmatic sense of development
12. The länder have a good local business reputation and industry reputation
13. Good customer service awareness and service capacity
14. Strong entrepreneurship and market extension。
1. Access to product information
A friend who is more interested in kappa’s shoes can leave contact information。
Field missions
Visiting the headquarters of the kappa shoes for in-depth exchanges with the hosts to learn about the company's operations。
3. Application for membership
Upon completion of the membership study, the decision to join the association will allow the submission of the membership application form and other relevant documents to the company。
4. Contracting
To confirm applications for cooperation and enter into association contracts。
5. Location of the shop
The headquarters sends professionals to the site of the association to help it select its location and select suitable shop。
6. Shop improvements
The shop was renovated, and the renovation and construction were consolidated in accordance with the headquarters design。
7. Training of personnel
All-round training in technology, management, operation, etc., is conducted and evaluated at headquarters。
8. Preparatory activities
Before opening, the company prepares items for the opening of the shop, presents a gift for the opening of the shop and advises the shop in order to carry out promotional work。
9. Opening operations
The kappa shoes headquarters has sent people to help you start your business。
Kappa joins in introducing the correct market-based brand positioning of the kappa brand, allowing kappa to enjoy high growth in business content worldwide. The unforgettable ad "hewholovesmeforlowsme" continues to raise kappa's brand image. Since the kappa brand entered the chinese market in 2002, its "movement, fashion, sex, taste" brand has become increasingly popular with the kappa brand, as well as complementary market activities。
Kappa brand holder basicnet has developed different styles that allow the kappa brand to continue to appear in the media; as well as the sponsorship of famous pop singers and rock bands, the handy external influence of showing and valuing young people's culture is the magic of kappa's winning。
The correct brand positioning of kappa brands in line with market patterns is allowing kappa to enjoy high growth in business content worldwide. At present, kappa has entered more than 60 regions and regions in europe, asia, the americas, oceania and africa through franchising and direct distribution。
The development of kappa international markets is based on the development and rapid growth of a network of concessionaires. Basicnet will provide full commercial technology to the concessionaires; and it will provide strategic guidance to localize market development so that they can regulate their operations in their regions。
Basicnet provides standardized workflows and strong group information management system support (kos) for licensed agents, with kos systems with full management functions from group to agent, agent to retailer, up to retail terminal。
Chartered agents are now part of basicnet, sharing a global development objective. As basicnet can help concessionaires to establish a comprehensive system of business and market services, kappa's trademark and corporate image can even create the core of competitiveness in the global competition of an indigenous enterprise。
The origin of the 1916 brand, kappa, the predecessor of calzificio torinese, was founded in turin, italy, in 1916。
The italian government's demand for military supply surged in 1939, with knitting products added to the current water line at the calzificio torine plant. The factory products were branded at once。
The factories devastated during the second world war were reborn in 1951 after the war and rebuilt at a new post-war site. As a result of the sharp reduction in military orders, companies began to transform into daily consumer goods markets。
The original company merged with manifattura tessuti maglieries. P. A. The chairman of the latter was david vitale; calzificio torinese was officially renamed maglificio calzificio torines。
The year 2000 was a year into 2000, when kappa put out a tight flex for the sponsorship team to wear. First of all, the italian team is wearing this suit, which makes the team more enchanted and powerful. And in the next european cup, when it's so cool, everybody fights for it. In the same year, the italian roman football team also became kappa's sponsor. The rome team was eliminated in the following years. Todi, badestouda, young-soo nakada, mondina, and others, under the full sponsorship of kappa, behaved in an impeccable manner。
From 1998 to 2006, kappa sponsored 37 and around 420 teams and individuals in high-profile sports events involving football, skiing, car racing, tennis, sailboats, table tennis, hockey, cricket, beach volleyball, hockey, etc. Now, omini is global in shape, with wasko in rome, brazil, beddis in danielson, spain, and phiyano in nobu, the netherlands, wearing kappa's jerseys. The kappa legions include the italians, the romans, the french monacos, the portuguese porto, the spanish bettis, the dutch fiernods, the brazilian gama and the agegrense, as well as the belgian, greek, slovak, american and mexican teams。
