In terms of products, fok lian, from the perspective of comfort, professionalism and health, excavated and promoted the environmentally friendly, air-breeding, comforting value of “breeding” feet, maintaining the heart of the shoemaker, using the healthy, comfortable foot and cultural genes of the old beijing shoes, applying cotton steribles into the shoes, breathing through the skin, and improving the tanning to make the shoes more “footy”。

Fukulian has six major product series (recreational life, easy work, sports life, good travel, home time, chinese wind) and a full supply of goods, as well as professional design teams and novelty。

For more than a decade, fok lian has set up a “eight-one” national development structure, with eight direct-account sub-company companies (shen yang, shijia, xi'an, chengdu, hangzhou, jiazhou, zhengzhou and fat) throughout the country, corresponding to seven modern storage centres, with abundant products and near delivery。

For more than a decade, fok lian has developed a set of strategic models and management systems suited to its own development. It has trained a team of elites who know how to sell, manage and operate. Fou lian lian has a commodity centre, a data information department, a product design research and development centre, a business department, a fou lian business school, and so on。

We're going to pay for it, we're going to pay for it, we're going to pay for it, we're going to pay for it, we're going to pay for it

Fok lianl (formerly fukuklung) was created in 2006 as an enterprise focusing on leisure shoes, old beijing shoe design, research and development, and marketing。

Since its establishment, it has been recognized as a “recreational shoe, old beijing shoe brand” with direct camps or chains of shoes in 300+ cities。

The company has always taken on the role of “building ethnic brands in accordance with traditional processes”, combining the culture of shoes and fashion elements, and tailoring healthy, fashionable, large-scale leisure shoes to each consumer and old beijing shoes。

In practice and exploration, fukulian has developed a set of strategic models and management systems suitable for their own development. The ownership of commodity centres, marketing centres, data and information ministries, business ministries, retailer colleges etc. ... Have developed a comprehensive retail management system that has achieved a direct business model of shoe branding!

Fok lian is not only a company that runs leisure shoes, old beijing shoes, but also a distributor and promoter of healthy lifestyles. With our accumulated confidence, we are taking advantage of the opportunities presented by history。