1. Application for membership
(b) fill out membership application forms and provide personal information and business plans
2. Contracting contracts
If agreement is reached on the details of the membership, a contract of association with the brand can be concluded and the associated costs paid
3. Location of shop
Have a fixed operating space and will be eligible for operation at headquarters
4. Shop improvements
Refurbishment of the shop and consolidation and construction of the shop in accordance with the headquarters-designed programme
I. Basic information
Date of establishment: the company was established in 2006 (also reported as 2008, but most of the information pointed to 2006) and, after many years of innovative development, has become one of guangdong's influential and valued convenience store brands。
Headquarters location: luxurious building, 80th street, dong jian, guangdong province (reference is also made to the 4th floor of the luxurious building, 101st street)。
(b) scope of operation: convenience shop chains and supermarket management, commercial trade, business investment, information advice, training operations, etc。
Company slogan: ali gate, high-quality people。
The mascot: happy ali。
Business culture: integrity, innovation, quality, people-centred。
Development experience
Since its establishment, the ali gate has been developing innovatively and has been awarded various trade titles, such as "membership of the shenzhen city chain association", "member of the chinese chain business college", "member of the board of directors of the guangdong provincial business association"。
The number of shops has grown from the first few to more than 2,000, spread throughout the cities of guangdong, shenzhen, guangzhou, nakayama, fushan, huizhou and hubei wuhan, and gradually expanding to other economically developed cities。
In the development process, the ali gate convenience store has been transformed and upgraded, introducing diversified service models such as fresh fruit and milk tea, which have enhanced brand competitiveness and market influence。
Iii. Operational characteristics
Uniform image: the company performs a professional uniform design and renovation of the shop to ensure uniformity and standardization of the overall image of the store。
Harmonization of distribution: integrated arrangements for distribution of goods by company headquarters to ensure quality of goods and lower costs。
Unified management: corporate managers provide integrated management and supervision of the stores according to their specific circumstances and ensure their efficient operation。
Uniform marketing: companies will harmonize their marketing programmes to improve the impact and sales performance of their outlets, taking into account current market conditions。
(c) multi-purpose services: in addition to traditional convenience shop goods, a variety of user services are provided, such as payment for billing and filling services, ticket booking services and payment for traffic violation fines。
Market positioning
Target audience: mainly community residents, factory workers, mobile populations, etc。
Location orientation: focus on location in high-flow locations such as residential, industrial, commercial and mobile areas。
Shop space: general requirements between 20 and 150 m2。
