1. Access to product information
Access to official brand websites or contacts with brand players to understand branding and association policies
Application for membership
Fill out the membership application form and the company reviews the information provided by the investor and confirms its eligibility to operate
3. Contracting
To confirm applications for cooperation and enter into association contracts
4. Location of the shop
Have a fixed operating space and will be eligible for operation at headquarters
5. Shop improvements
Refurbishment of the shop and consolidation and construction of the shop in accordance with the headquarters-designed programme
6. Training of personnel
Under the scheme, personnel are sent to the company in advance for full-time physical training
7. Preparatory activities
Headquarters will provide all aspects of marketing planning, opening training, etc. For start-up
8. Opening operations
When the preparatory work is completed, it can be formally opened and followed up with operations and management
The bhc project is branded as a chain of convenience stores under the banner of the bhbc. The following is a detailed description of the project at the hbc:
Background and development: established in 2008, the hlc has been developed over the years to become one of those with brand influence and investment value. At present, the bhb has 1,800+ shops in the cities of shanghai, chongqing, guangzhou and dong jing, providing quality goods and services to a wide range of consumers。
Business concept: through a "people-centred" business concept, through an excellent management team and modern network management, the bhp has developed a series of scientific approaches ranging from "door shop management systems" to "commodity procurement systems" to "information monitoring systems". Companies are committed to providing quality, sweet, accessible services to consumers, based on the combined advantages of business flows, information flows and logistics, as well as the dedication of their staff。
Goods and services: the hbc offers an influential thematic marketing campaign in due course, based on the location of the customer base. It has a wide variety of commodities, including food, beverages, daily supplies, stationery, cosmetics, etc., which meet the needs of consumers for diversification. In addition, the bhb offers a variety of value-added services, such as couriers, faxes, photocopying, utility charges, postage stamps, booking tickets and airline tickets, and one-stop service for consumers。
Market positioning: the market positioning of the bhc is mainly directed at consumers in general, and at late-night consumer groups in particular, such as entertainers, taxi drivers and night commuters. Good houses remain open at night to provide easy goods and services to meet consumer needs。
Operating model: the operating model of the hlc includes various forms of licensing, direct camping, cooperation, distribution, etc. This diversified business model facilitates rapid brand expansion while meeting the needs of different investors。
Social responsibility: good house convenience stores actively pursue social responsibility while pursuing economic benefits. Companies focus on social issues, such as environmental protection and public goods, and provide social feedback through practical actions to create a good business image。
In short, the hlc project is a chain of convenience store brands with brand strength, business advantage and social responsibility. If you're interested in the convenience store industry and want to join a brand that has potential for development, the good house convenience store will be a good option。
