I. Branding background

Company name: hunan hensford smart technology ltd. (formerly known as hunan hensford facilitation and management ltd.). Founded: in october 2017, its headquarters was located in the rainflower zone of hunan province. Brand positioning: web-based technology companies focusing on internet+local intelligent community services and supply chain services, integrated retailing city, supply chain management, wholesale services, community-based life services, and chain-to-porter operations。

Ii. Brand advantages

A powerful brand convening power, a national local smart network service platform, provides quality goods and distribution services. Uniform brand image design, integrated planning by professional space designers to enhance the advertising effect and appeal of shops. The wealth of product lines and quality services covers convenience stores, cooking equipment, prepackaged foods, cultural goods, etc., and the variety and quality of goods. More than 20 user-friendly services, such as financial services, full-value contributions, surrogate mail, personal payments, etc., are provided to enhance customer adhesion. A well-established operating management system operates vertically, with data sharing throughout the journey, intelligent equipment packages, faster commodity flows and more accurate marketing positioning. The professional management team regularly attends the shop to help the shop upgrade its sales. Comprehensive alliances support the provision of sites for site assessment, facilitation of shop training and a strong logistics system to reduce risks to investors. From investment planning to shop improvement, commodity selection to display layout, start-up training to marketing support, professional guidance throughout the process。

Iii. The policy of association

Investment amounts: 100,000 to 200,000, including branding fees, fit-out costs, equipment costs, goods investment and start-up support. Duration of contract: 3 years. Training period: 20 days. Union region: national. Targeted population: free entrepreneurship, investment at work。

Iv. The process of association

Aclu consultations: queries about project characteristics at headquarters by telephone, fax, mailbox, etc. Field visits: field missions to headquarters to fully communicate with headquarters operations managers and confirm investment intentions. Application for investment: fill in the application for investment when the investment intention is clear. Qualifications: all information provided by investors is reviewed by headquarters to confirm investment qualifications. Contract: an investment contract is concluded after the parties ' rights and obligations have been clarified. Relevant training: technical, managerial, etc., after payment of the fees, certification is issued. Preparation for the opening of a business: a combination of training, acquisition of relevant equipment, raw materials, recruitment of relevant personnel, renovation of the shop and opening of a shop at a later date. Post-sale services: establishment of investor files, implementation of remote guidance, irregular follow-up, understanding of business performance, development of business strategies and resolution of business difficulties。

V. Brand culture and philosophy

Brand value: quality, convenient, thoughtful, unique. Brand brand concept: diversity, integration, sharing. The purpose of the operation: mutual benefit, win-win and facilitate life, which is good for you。

Vi. Development strategies

Consisting on concessionary membership as the main development model. (b) the province of hunan, to expand the national market. Focus on the convenience store, do it well and wide. Be strong and grow。

Market prospects

Industry trends: the market size of the convenience store sector has continued to grow and is expected to remain robust over the next five years. Regional characteristics: the market for first-line and second-line cities is relatively saturated and the market for third-line and lower-line municipalities is rapidly rising. Consumer demand: growing consumer demand for immediate goods or services, increasing concern for commodity quality, health and prices。

Viii. Success stories

The heisford convenience store has been successfully extended to several provinces and municipalities throughout the country, with a larger number of doors (the number may change over time) and a strong position in the market。