1. Brand image support

When choosing to join a brand, unionists generally prefer to choose a well-known brand, mainly because of the brand image and its high level of awareness. Membership+ brand names, and brand image and brand logo will be fully delegated by headquarters to union stores to raise consumer interest in brand visibility。

2. Whole-shop output support

By its own strength, headquarters provides a full range of process support to the consortium to assist it in its successful opening。

3. Free training support

Training officers will be assigned at headquarters to provide first-line shop coaching and training in product knowledge, shop processes and marketing techniques, so that they can be flexible and skilled。

4. Logistics distribution support

The production and distribution of proprietary formulations is harmonized, and a well-developed logistics distribution system is fast and fast, allowing the safe arrival of goods in the stores。

5. Media advertising support

The necessary publicity was important, and in modern society, if more people were to know your brand, professional advertising would have to be done to get people to know it. Advertising for chickens in the field carries out strong advertising, and the ministry of markets runs different advertising programmes at different stages of company development。

6. Market operations support

The field chicken headquarters regularly arranges for operating commissioners to provide individualized marketing programmes to affiliated firms during the start-up, long-term and maturity of the market。

7. Tracking services support

The services of chickens in the field are very well-established and comprehensive, providing a kind service to consumers and affiliated firms to meet the needs of consumers。

8. Site renovation support

In order to ensure a uniform brand image, the shop was designed by a professional space designer at the company's headquarters, and the renovation work was performed by a qualified engineering team approved by the headquarters, with guidance, supervision and supervision from the headquarters and oversight by the associated contractors。

Regional protection support

It has a regional protection policy that guarantees the interests of each of its allies。

10. Oral support

Specialized sales teams are sent from time to time to associate locally, to learn about the local situation, and to organize a set of communications for investors based on local realities, guaranteeing barrier-free communication between the affiliated parties and consumers。

1. Brand advantages

The chicken field is a more proactive brand within the industry and a more trusted brand for consumers and investors。

2. Product advantages

The range of products is large and up-to-date。

3. Technological advantages

Unique business techniques and exclusive and confidential formulations are not street-populated brands that are easy to imitate。

4. Training advantages

A professional training team at the hq is young and passionate and provides systematic training in all aspects of door shop management operations and product production promotion。

Service advantages

From the location of the door shop, the renovation, the opening of the business to the day-to-day operation, the whole-way follow-up service and the implementation of uniform standards with the company's direct-account shop。

6. Investment advantages

Co-operative policy preferences, lower overall levels of investment and relatively soft demands on investors than similar brands。

Legal qualifications

Legally qualified legal persons, other economic organizations, individual traders or natural persons

Financial requirements

(b) accomplishment of sufficient operational funds to cover the costs of all aspects of association, such as rent, renovation, equipment and materials

Management capacity

(c) the need for good business management and professionalism

1. Application for membership

(b) fill out membership application forms and provide personal information and business plans

2. Contracting contracts

If agreement is reached on the details of the membership, a contract of association with the brand can be concluded and the associated costs paid

3. Location of shop

Have a fixed operating space and will be eligible for operation at headquarters

4. Shop improvements

Refurbishment of the shop and consolidation and construction of the shop in accordance with the headquarters-designed programme

Beijingside chicken catering company ltd. (hereinafter referred to as "the corporation") was established on 18 march 2003 as a joint-venture enterprise with natural persons as its sponsors. The founders of the company, in combination with our food habits in the north and south of the country, promoted a "health, nutrition, green" diet culture, which was created to "sweet." the country is the first country to have an oil-free, sugar-free and low-fat-fat-based chicken pot。

With its brand and its four main features, and with its business philosophy of "good quality, top customer and top ranking service", the company has grown rapidly and in just a few years has opened dozens of direct farm chicken camps and chains in beijing's eight major cities and in hebei, henan, jiangxi, fujian, shandong, inner mongolia and shanxi provinces。

The company was awarded the national green catering enterprise by the china cooking association; the chinese specialty restaurant by the beijing city business bureau; the chinese culinary association in august 2007 as the chinese hotpot; the first branding conference in december 2004 in the people's hall was awarded as the china ten great innovation brand and the china users' satisfactory brand; and the foods alliance in 2005 as the "fit-innovation brand" and the "fake-pet pot". It is recognized by a wide range of consumers and peers and enjoys the reputation of the "chucket king" in the industry. The company certified iso 9001 quality management system in the first half of 2008。

In keeping with the belief in cultural triumph, the idea of "good-quality, customer-oriented" business and "loan service", the service spirit of "good-mindedness" served as the basic cultural connotation for the creation of quality services, the organic integration of "standardized" western management with "intimate" services in the east, and the elaboration of management models and service brands with chinese cultural characteristics. "human care" is the purpose of the culture of food and food in the field, providing for affection and spiritual enjoyment, developing a culture of diet centred on "green**, caring for health, nurturing and serving the general public", exploiting the cultural foundations of the enjoyment of good food and the progress of the spiritual civilization of society

To understand the cultural content of the "cooket": chickens are one of zui's long-standing traditional foods in human life, and the chickens will work to build a healthy diet. "the field" -- which represents the creation of wealth by labour and the change of fate by hands; "the source" -- which represents nature and the service of the people; "the chicken" -- which means to be a leader for ever and ever, and "the hot pot" -- which brings together thousands of forces and focuses on the goal

I. Enterprise brand positioning: from the field, home taste! "from the field" defines the brand green, natural, healthy, and nourishing characteristics; "favorite of the home" defines the brand 's love service and human care

Ii. Core corporate values: heavenly reward, earthly reward, humanitarian reward, merchant reward, and industrial reward! Heaven reward is hard work and evil! Earth reward means good works can be trans-shipped! Humanitarian reward means good deeds and good deeds! Business reward means good business without harm! These 5,000-year-old chinese zui value the wisdom of the family, summed up by the words "the people of the heavens and the earth and"

Iii. The corporate mission:

Purpose of service: integrity is the foundation, the pursuit. In the area of catering chain services, for the chinese market, green consumption is promoted for natural, healthy and productive purposes, improving the quality of life of the population and promoting the development of chinese catering chain enterprises。

Value orientation: good faith service, brand focus, development, respect for talent. Integrity services: integrity is a moral benchmark that business can never fail. (c) brand focus: brand characteristics are a key factor in enterprise competition. Forging: innovation and diligence are necessary for enterprise progress. Respect for the human person: human talent is an inherent demand for enterprise development。

3. Development objectives: to become a modern enterprise with a strong capital, brand image, a clear competitive advantage, a strong corporate culture, an excellent workforce, an advanced level of management and a strong brand identity。

Business concept:

Entrepreneurship: science, rigour, truth, innovation. Science: refers to advanced theory, norms of practice; rigour: due diligence, precision; truth: due diligence, results; innovation: beyond conventionality, pursuit。

Business style: integrity, soundness, harmony. Integrity: consistency in words and deeds is a rare moral value to zui. Steady: a smooth and strong move forward. It is a good sign of the steady growth of enterprises. Harmoniousness: it means that business members have a sense of honour and community and an atmosphere of harmony。

Image: logo

V. Business philosophy:

Market positioning: for the general consumer group with a healthy diet。

2. Development strategies: market integration, good cooperation, mutual win-winness and innovation。

3. Business philosophy: good quality, top-of-the-line customer, first-class service, "friendly service, work hard."。

4. Brand strategy: the key to competition is the identity, at the core of which is the brand. It is branded and brands are branded。

5. Operational guidelines: regulatory management, personalization services, experience

Vi. Service standards:

1. Management principles: practical, efficient and innovative。

2. Purpose of service: honesty, kindness, initiative and patience。

3. Service slogans: customers are paramount and health security and services rank high。

4. The concept of service: intimacy and hard work。