Morning stationery is a comprehensive stationery provider that covers such business as integrating creative values and service advantages, promoting fashionable stationery lifestyles, and providing learning and workspace solutions. The main activities are the design, development, manufacture and sale of student stationery, office stationery, children's art, etc., in the morning light and its brand。

As a leading brand of chinese stationery, companies form four major product camps for children, students, office and fashion, covering 10 major categories, 54 small categories of stationery product series, and the breadth and depth of product lines are at the forefront of the domestic stationery industry. Especially in the area of penmaking, china ranks first in four consecutive years among the top ten enterprises in the light industry pen industry. In recent years, morning light products have been available at the sites of high-level national meetings such as the apec conference, the bogang asia forum and the global ceo conference. The company is based in shanghai, china, and has an industrial park with a total area of 350 acres, the morning light stationery industrial park. It currently has full-process production workshops, excellent pen manufacturing technology, advanced modelling engineering and equipment research and development centres, and has a large manufacturing capacity and an advanced industrial chain integration capability. The automated stereo warehouse can store up to 500,000 cases, with 60,000 cases per day. In addition, both the chinese pen industry base and the chinese penmaking centre are located there。

The company has always been committed to the core values of “good faith, dedication, collaboration, win-win”, with a high level of transnational designer teams and a continuous integration of creative teams and external high-quality resources from around the world, developing high-quality stationery products and keeping its product function and design advanced. At the same time, companies strive to show the world morning product ideas and brand ideas through the efficient integration of vital global resources such as raw materials, technology, capital, markets, talent and creativity。

In addition, the company has actively developed the mandate to work with internationally renowned cartoon brands, which have been followed by the authorization of stationery for the brands of mifi, snoopy, winter and picasso. The company has also successfully developed product solutions based on internet user thinking, working in collaboration with han yong, young fu education, renowned illustrators and toji university research and research across borders, and has been a leader in multiple subdivision markets with innovative capabilities。

Through its “partners at home” marketing strategy, the company has built up a vast network of “more than 1,000 supply chain partners, 30 level-i (provincial) partners and nearly 1,200 level-ii and iii partners, as well as more than 70,000 morning-light documentary model shops, association stores and office member shops” with products covering more than 100 countries and territories, with partners worldwide。