1. Brand profile

Brand name: morning stationery (m&g)

Company full name: shanghai m & g statio s. AI don't know, thank inc

Founded in 2008 (formerly a penmaking firm in 1997)

Headquarters location: shanghai, china

Brand positioning: high-priced vs. Student stationery & office supplies, covering mass consumer markets

Slogan: "booking creative, enjoying life."

2. Brand development experience

1997: founder chen hsiung entered the stationery industry, initially dominated by proxy korean stationery。

2002: launch of an autonomous brand, morning light (m&g)。

2008: the shanghai morning stationery co. Ltd. Was formally established。

2015: a stock listing (stock code: 603899), becoming china's leading stationary industry。

2016: launched the high-end brand of kyushu monopoly, into the market for precision stationery。

2020 to date: expansion of direct marketing (clip), cross-border electrician, etc., global layout。

3. Main products line

Morning stationery covers students'stationery, office stationery, art supplies, creation products etc. The core categories are:

Writing tools: neutral pens, cylindrical pens, pens, fluorescent pens, etc. (e. G. The classic “morning k35”)。

Stationery kits: opening box, examination stationery kits, etc。

Notebook & paper: workbooks, handbooks, sketchbooks, etc。

Office supplies: folders, staplers, calculators, etc。

Bronze & side: joint ip products with the palace, pokémon, etc。