1. Good physical and mental health, hard work and a frank and cooperative attitude

2. The provision of legal identity cards in order to facilitate the establishment of genuine files at headquarters

3. The economic power to develop and maintain markets and to operate brands

4. Have a fixed operating space and are assessed by headquarters as eligible for operation

Acquainted with markets and deep industry experience

6. Having good social relations and handling of public relations

7. Unions with marketing channels and business experience in the industry have priority

Good credit and a certain level of business management capacity

Complying with corporate management and training and being able to cooperate with corporate supervision and inspection

10. Recognize the concept of branding, love the cause of association and develop as a long-term career

A rational investment mentality that allows an objective view of the relationship between investment and return

Good reputation and level of credit; conduct business in good faith, serve in a uniform image of the company and sell at a uniform price

13. Good sense of service, kindness, enthusiasm and sincerity

14. Have a branding awareness that will significantly expand local markets

Business profile

Guangzhou jia litts ltd. Was established in 1992 as a professional, large-scale joint venture of r & d, production, marketing, branding and co-operation. The company operates its own brand of singrela (shangri la) leather product series with deep cultural connotations, novel designs, fashion tastes and qualified services, which are well received by all partners and consumers. Since its inception, the company has been acting in good faith by creating a long-term business concept, implementing a strategic approach to quality-based survival in order to manage its benefits, and upholding a pragmatic, creative, high-quality management concept. Over the years, the production base has grown to over 10,000 square metres, has six production lines and has fixed assets in excess of 30 million yuan. The distribution network has reached all parts of the world and has developed a system of exclusive, superior quality management and after-sales services. In keeping with the `people-centred' concept of employment, it has brought in a wide range of elites, both within and outside the industry, gradually bringing business into line and laying a qualified foundation for its sustainable development。

Brand profile

“shangri la” as a high-end leather brand has, since its inception, brought together deep brand culture and unique values. She carries time and peace, while refined product design with harsh artistic visions, performing the fashion of unique artistic tastes and achieving a noble life with artistic qualities. Its leather products, which inherited traditional crafts, classical and modern features, emphasized classical and avant-garde, british and fashion, eastern and international parallels, and whose products were chosen and admired from the very beginning of the market。

Description of consumer group

(a) age bracket: urban males and females aged 25-45; social roles: urban white collars, public officials, business managers, successful persons with a certain level of literacy; monthly target: more than 500 discounts; consumer mind: branding, taste, charm and identity

Brand positioning

Brand strategic objective: 3 years to become a pioneer of the same product. Brand strategic position: 3-5 years to become a strong end-market brand. Brand idea: pursuit of healthy, stable and tasteful lives. Brand identity: professional focus on market breakdown: grade, fashion, business, leisure. Brand image: comfort and nature; combination of traditional processes and modern technology; high-end brands, popularized prices。