1. Application for membership

(b) fill out membership application forms and provide personal information and business plans

2. Contracting contracts

If agreement is reached on the details of the membership, a contract of association with the brand can be concluded and the associated costs paid

3. Location of shop

Have a fixed operating space and will be eligible for operation at headquarters

4. Shop improvements

Refurbishment of the shop and consolidation and construction of the shop in accordance with the headquarters-designed programme

I. Basic information

Brand name: volkswagen english name: volkswagen country: german headquarters: german wolfsburg brand type: german founder: 1937 founder: ferdinand porsche group: german mass group

Ii. Brand history and development

The popular brand was created by ferdinand porsche in 1937 under the original name "gesellschaft zur vorbereitung des deutschen volkswagens mbh" and was officially renamed "volkswagenwerk gmbh" in 1938. Volkswagen cars, which have always adhered to the scientific, qualitative and people-centred concept of car making, have evolved over the years and are now one of the world's leading car manufacturers。

Iii. Branding and meaning

The public signpost consists of a circular frame and letters with initials of brand names. The letter "v" in the circle frame is above the letter "w", where "v" is the initial letter in german "volks" and "w" is the initial letter in german "wagen". It's designed to mean "a popular car", and it also has the spirit of a brand and product "a win."。

Iv. Product lines and market performance

The popular brand covers a variety of sub-markets such as suvs, cars, mpvs, sports vehicles, new energy vehicles, and commercial vehicles. Of these, the suv type includes the talagon, all new roads, x-x, x-x, etc., while the sedan type includes overlord l, maytem, crustaceans, loop, golf, etc. In addition, the public has introduced new energy models such as id. 3, id. 6 croz, id. 4 x etc. To meet the market demand for new energy vehicles。

Rover as a mass brand has achieved remarkable success in the market with its delicate appearance, durable power systems and a good fuel economy. For example, the annual sales volume reached 428,621 in 2021, demonstrating its strong market appeal。

V. Technological innovation and platform strategy

Volkswagen has spared no effort in technological innovation and has introduced many leading technologies. For example, the fsi (fuel stratified injection) tiered combustion technology has improved the dynamic response and fuel economy of engines by optimizing fuel jets, while the ea211 1. 4t engine has been widely applied on multiple models with its efficiency and stability。