1. Good physical and mental health, hard work and a frank and cooperative attitude
The address of the place of business and the corresponding licence are submitted and approved by the company
3. Have some economic power and sufficient financial resources to start a business
4 the site is well-established and has a high level of passenger traffic that allows for field assessments at headquarters
Acquainted with markets and deep industry experience
6. Having good social relations and handling of public relations
7. Unions with marketing channels and business experience in the industry have priority
8. The membership has a certain managerial capacity to give the right direction from the top and lead its team to grow
Complying with corporate management and training and being able to cooperate with corporate supervision and inspection
10. Knowledge of brand culture, building consensus on business concepts and development thinking; conscious maintenance and promotion of brand image
11. Have the right investment perspective and face the success or failure of investment rationally
Good reputation and level of credit; conduct business in good faith, serve in a uniform image of the company and sell at a uniform price
13. Good customer service awareness and service capacity
14. Be brand-aware and willing to sell and promote brand products
Lexus, a luxury car brand under the banner of toyota motors, japan, was introduced in 1983, but in just over a decade, since 1999, sales in the united states exceeded mercedes, bmw, and became the brand of the united states-wide luxury car. In the past, lexus' chinese translation in the country was king's day, and on 8 june 2004, toyota announced in beijing that lexus' chinese translation would be changed from "ling qing" to "rexas" and that it would start establishing a licensed store in china and embarking on a full-scale march into the chinese luxuries market。
Brand history
In august 1983, mr. Yingji toyota, the japanese industrial giant toyota automotive association, convened a top-level confidential meeting with the distinguished elite of the japanese automobile industry. Mr. Yingji toyota asked a shocking question: "can japan, after half a century of experience in auto development and manufacturing, create a better car that would be proud of being the world's platform?" in other words, the new car will be a direct rival to a well-known european car company that has long been well known. As you all know, he raised more than just a problem, a comprehensive challenge to the japanese automobile industry. But everyone here is very determined to "yes, we can!" in response, everyone understands that this is not an impulse to respond at once, but rather a group of experienced and highly skilled professionals who are determined to carry out their mission. Toyota is ready to compete for a high-end luxury car market. But toyota knows very well how many times he is, and like most japanese cars, toyota and his brands are deeply entrenched in the consumer's image of "low, oil-efficient, cheap cars." it is not easy to change what is inherent in the public mind. So toyota has launched a brand-new brand name for high-end cars. After several years of bleeding and sublime research, the market was soared that it was successful. The company name was also withheld on purpose, and toyota was not marked on it, while toyota's other brands, such as the crown, yoshimi and others, were marked with toyota. This is a deliberate arrangement by toyota to deny consumers the link between toyota's traditional and new brands and to remove the obstacles to the marketing of high-end vehicles in toyota's image. If you want to mark the toyota logo, or if you just use toyota, yoshimi, crown, etc. To push high-end luxury cars, will you be able to match bmw, lincoln, mercedes, which are some of the luxuries you've been enviing? Unexclusively, honda also introduced a brand-new acura, which was deliberately hidden from honda. Japan has thus opened the door to high-end sedans。
Lexus sign
The brand name toyota spent $35,000 asking a company in the united states to name it because of the similarity of lexus' pronunciation to luxury, suggesting that the car was a luxury car. The lexus car trademark uses the capital letter "l" of the car, which is surrounded by an elliptical pattern outside. Ellipse represents the earth and means that the lexus cars are all over the world. The new lexus logo was first seen at the l. A. Car show in january 1988。
No one will forget the shock caused by lexusls400’s official listing in 1989 on the global high-level platform; there are even predictions that the german limo might be forced out of the united states market. So far, lexus has swept through the markets of better buyers, becoming the best-selling limo in the united states. Many people remember the classic ls400 ad: on the hood of the running engine, a cup of champagne is piled up to form a crystal tower, which remains as stable as tarzan, even if the engine is full of gas; indeed, it is an excellent way to celebrate the birth of the new valour. Lexus now owns a wide range of automobile systems, such as ls, gs, is, rx, and so on. One prize after the other is probably the evidence that lexus has shown himself. When you look at the entire lexus system. You will feel from the point drops that toyota invested very considerable resources and effort in maintaining a better quality of coherence. Whether it's a luxurious, four-seat, three-carriage, or a handsome, two-door, hard-top sports car, each lexus has the same high-level design of a telekinesis, an impeccable fine construction, and an incredible strict plumbing to ensure that you can have a high-quality ride. Let's look to lexus for a new miracle。
Honours and awards awarded
November 1997 - gs 400 was awarded the "better car" award by the american automobile association (aaa) for excellent multi-faceted cars of $40,000-$50,000。
December 1997 - gs 400 and gs 300 high-performance car series were rated 'annual good importer' by the u. S. Motor trend。
January 1998 - gs 400 and gs 300 were rated by car & driver magazine as the "ten magnificent car"。
January 2000 - gs 400 and gs 300 were rated by car & driver magazine as one of the top ten sedans。
High brand ranking in 2005 new car quality survey
Ls430 top limousine ranking in the 2005 u. S. Car reliability survey
In the 2005 u. S. Car reliability survey, rx 300 were placed at the top of the class of luxury sports multipurpose cars
High brand ranking in the 2005 u. S. Car reliability survey
Top of the category of luxury cars in the 2005 new car quality survey
