The project is described below:
Brand background and strength
Brand origin: helling began writing in 2006 as a brand for writing and training for prominent primary and secondary school students nationwide. Brand size: with six to seven ningbo direct school districts and over a hundred national union centres, hundreds of thousands of students have been helped to improve their writing skills. Affiliated company: operated by ningbohrin meth enterprise management consulting ltd。Teaching patterns and characteristics
The teaching model: using a unique “situational” model, small classes allow children to enter the classroom with life experience and to move on with the fruits. Pedagogical methods: use of enlightenmental education to stimulate interest in writing and to guide students to actively observe life and think about writing. Classes: implementation of small classes, graded classes, with a maximum of 20 pupils per class, to ensure that every student receives a real increase. Educational materials system: the hälin writing curriculum is based on the national language curriculum standards, synchronized with existing language materials for primary school students and focuses on stimulating interest in student observation, thinking and writing. The curriculum is not distributed in any bookshop, market, or circulation, and the operator can only obtain educational materials from the hälin writing headquarters。Union support and services
Start-up support: includes site selection guidance, refurbishment guidance, equipment procurement advice, recruitment training clearances, start-up of the central market, etc., to provide all-round start-up support to associated vendors. Operational support: headquarters is dedicated to five main service support units (academic support department, education management department, centre support department, market training department, centre launch department) to provide fine-tuned “point-to-point” guidance and services to all designated posts in the union centre. Training support: regular training of personnel of authorized parties to ensure the sound operation of the union centre. The training included teaching concepts, management methods, curriculum systems, etc. Advertising support: every year, the headquarters advertises in the national media, thereby giving the authorized person the brand benefits and direct economic benefits of the overall advertising. At the same time, headquarters will provide a range of services to all associated parties, based on local specificities and multi-year advocacy experience, such as advertising design, advocacy planning and the production and distribution of various promotional materials. • platform for the exchange of information: the establishment of a national information centre to serve as a platform for the two-way exchange of information between headquarters and affiliated schools. Building on the “holin writing” information centre, innovative initiatives at headquarters in the areas of teaching research and management can be communicated to the integrated schools in a timely manner, while the integrated schools can also provide feedback to the information centre on the difficulties and questions that arise in their own development, which will be collected and collated by headquarters and addressed and assisted in a timely manner。Membership conditions and processes
Membership conditions: submission of a membership application form, copy of the corporate identity card of the enterprise, copy of the business licence, identification of the candidate for the operation of the centre (which must be personally designated by the legal entity or investor of the enterprise) and certification of the place of business in excess of 200 square metres. The accession process includes investment advice, field trips, qualification, contracting, payment of fees, training at headquarters, shop renovation, opening of business, etc。