Introduction to the cosmetics project
Project overview
Doo-soo is a national make-up brand that focuses on natural extracts plus techno-skin, with the concept of “scientific growth, rejuvenation of the skin” as its core, creating a mild, efficient, transparent skin-care and color-making product that addresses the needs of sensitive muscles, muscular muscles, resistance to early age, etc. The brand, through the “labour r & d + users together” model, is aimed at becoming a “component-friendly” brand that is trusted by a new generation of young consumers by playing with a “no add-on, no-stimulant, high-activity” formula。
Core product lines and product grouping
1. Surgical series
Sensitivity line: scrutinizing scrawl: adding 90% high purity scrawl, repairing the barrier and easing the red pan (65% increase in 7-day redback in clinical tests). Neuro-amide barrier water-care milk: triple neuroamide + b5 henol, simulated lipid membrane structure, suitable for medical post-aesthetic repair. Anti-prevalence line: blue copper crumb semen: 0. 3% concentration of blue copper crumbs + bovine, promotion of adhesive protein synthesis, dilution of fine stripes (22% reduction in 28-day wrinkle depth). Yellowol at night: microscap technology slows down a alcohol, reduces irritation, and is suitable for anti-age oil pox. Oil-control line: aqueous cotton tablets: 2 per cent slow discharge of aqueous acid + pca zinc, piping of pores, reduction of black head closeds (a 40 per cent reduction in 7 days measured by users). Tea tree net pox gel: australasia + calcium, fast-tracked red pox, no pox prints。2. Make-up series
Skin make-up: worm grass base liquids: winter worm summer grass extracts + transparent acids with skin on top and suitable for dry skin. Mineral gasket bb frost: physical sunscreen + natural mineral powder, medium impurity, sensitive muscles available. Pure lipstick: vegetative oil lipnom: add hohoba seed oil + vitamin e, dry, 12 colours optional. Edible lips: through sgs heavy metal tests, pregnant women are available, and the main hit is “not afraid to eat”。3. Feature products
Antenna: zone care design, oil-controlled mud membrane in area t, urea-acid membrane in area u, diaphragm. Secondary euphemism: independent packaging, each containing a 1 ml high concentration active ingredient (e. G., shrimp cyanide, ikedoine) to avoid oxidation。Iii. R & d and product control systems
1. Component and formulation
Natural extremism+technology component: core raw materials come from globally high quality production sites (e. G. Haemorrhoids in france and green tea in jeju island, korea). Co-operative international feedstocks (e. G. Basff, germany, deisman, netherlands) to ensure composition activity. No commitment to add: 0 alcohol, 0 perfumes, 0 colours, 0 mineral oils, 0 preservatives (some products use polyols for preservation)。2. Research and development strengths
Self-building laboratory: equipped with equipment such as hplc, skin tester (visia-cr). Joint laboratories were established with the centre for cosmetic research of the university of gangnam and the institute of secondary studies. Clinical test: each new item is subject to more than 300-person sticker tests and 28-day efficacy tests。3. Production standards
Level 100,000 gmp workshop: full automatic filling lines to reduce the risk of artificial contamination. Retroactivity queries are supported by three years per batch。Market positioning and user image
1. Target users
Core population: women aged 18-35 years, first-line/new-line city white collar, student party. Sensitivity muscles, muscular muscles, compositional parties. Disaggregated scenes: post-medical restoration, season change sensitive periods, overnight first aid。Price-side strategies
The price of the product is 89-299 less than vonna and shoreco, 69-159 less than the perfect diary, and 299-599 more than the orange dress box to "buy and deliver" 3
High value for money: core content concentrations are more than 50 per cent lower than international weights (e. G., blue copper crumbs and schoreco ce) user co-generation: before the new product is developed, demand is collected through the community and feedback is collected after it is listed。Marketing and access strategies
1. Online channels
Electrician platform: skycat flags (main position), dims (live delivery), little red book business city (grain conversion). Content marketing: joint dermatologists publish science videos (e. G. “how to fix barriers”). Koc assessment (free trial clothes, real feedback required)。2. Underline channels
New retail experience stores: b1 floor of the shopping mall, providing skin testing, minor testing, custom skin-care programmes. C. S. Channel: emplacement at the kryltons, color-dressers, etc., and boosting the money bill。3. Private operations
Business micro-trust community: daily promotion of skin-care knowledge, time-limited killings, membership day benefits. Small program mall: points exchange regulars, lump sum, birthday vouchers。Vi. Brand social responsibility
Environmentally friendly packaging: replacement filling design (if refilling can be purchased after the liquid is in use). Packaging boxes use fsc certified paper with sugar cane slag degradable materials in their liners. Co-operation in the public interest: each product sold is donated from $0. 5 to the “mountain children's surgical care programme”。Summary
Through its dual-drive “natural embracing+technology component”, it is accurate to enter sensitive muscles, fight against early childhoods, etc., and is competitive at the core of high value, transparency of composition, and co-generation among users, rapidly taking over the minds of young consumers. Its “line content grass-plus sub-linee experience conversion” method, which combines private traffic with fine operation, effectively increases the repurchase rate. In the future, the brand plans to expand the market share by expanding new products such as men's skin and mother and child care。
For people:
Sensitivity muscles, muscular muscles, consumers seeking safety of their constituents. Young people who focus on value for money and are willing to try new brands of national goods。Risk tips:
Continued investment in research and development is needed to maintain technical barriers and avoid homogenizing competition. Supply chain management needs to be strengthened to ensure stable quality of raw materials。