The platinum mask project, a cosmetics association project with potential for development, is described in detail below:
I. Brand positioning and product characteristics
Brand positioning: tsing lua, a chinese cosmetic brand, is committed to delivering high-quality, natural skin-care products to consumers through his branding and multibranding strategy. Its brand concept is “enhanced plants, purer skin”, with emphasis on nature. Product characteristics: the distinctive feature of the chromosomal skin protection is fruit and skin protection, which selects the various plant properties that are clearly effective in the natural world, processing them with modern skin protection techniques and concepts, without adding other components, and producing products that are qualified for skin protection. Primary wetting series, such as wet water, wet lactation and wet cream, are affordable skin-care products。Ii. Operational modalities and support systems
Operating model: sin ting luya uses free agency, single-store licensing to provide full support to the allies. The brand has a well-established association system, including shop site selection, design of renovations, procurement of equipment, training of personnel, guidance on opening business, etc. Support systems: brand support: sitting louya used to have a brand name with a red star like fan bing, zhang baki, and was awarded the prestigious title “china’s market product is too high in quality and a consumer is recognized as a famous brand.” product support: the variety, quality and quality of chromosomal skin care products are constantly being developed to meet consumer needs. Training support: headquarters provides comprehensive training to associate businesses, including training in product knowledge, marketing techniques, shop management, etc., to help associate partners move quickly. Operational support: headquarters provides a full set of door shop operations manuals, management manuals, and year-round activity planning support, leaving the business management of the affiliated parties unconcerned. Service support: headquarters provides a full range of service support, including logistics distribution, after-sales services, etc., to save the time of association. Advertising support: the chetin louya brand will be branded in national media such as mainstream security, fashion magazines, and web outreach to raise brand visibility。Iii. Membership conditions and investment amounts
Membership conditions: legally qualified legal or natural persons with a certain financial capacity. Recognize the business philosophy of the company and comply with the policy of branding. A good mindset, awareness and long-term vision of development, a sound vision of investment and a rational face of investment success or failure. Having a good social and business reputation, they must abide by the relevant laws and regulations of the industry and must not engage in activities that are contrary to the law or morality of society. Good sense of service, kindness, enthusiasm and sincerity, and strong entrepreneurship and market outreach. The amount of investment: the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of 30,000 to 500,000 yuan for the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of 30,000 to 500,000 yuan for the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of money invested in the sum of the sum of the sum of the sum of the sum of the sum of the sum of 30,000 yuan, the sum of the sum of the sum of the sum of 30,000 yuan for the sum of the sum of the sum of 30,000 yuan, the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of 30,000, the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum of the sum for example, the partial accession programme invested 96,000 cases (including rent and manpower costs), the union fee was 18 to 30,000 and the initial raw materials fee was 27 to 466,000。