I. Brand background and development history

The lanjie gae company, formerly established in 2002 as the lanjie cosmetics company, which began with the transformation of the cosmetic chain in 2009 with the introduction of the “4d integration model” (skin, nails, nursing, cosmetics) and the association of more than 300 companies in the hubei market by the end of 2012. After being upgraded to ranjiga in 2014, a 360-degree marketing model was built for "danish sales + nails + make-up + facial protection + beauty-dressing" and the introduction of a brand-carrying and skin-absorbing product. To date, there have been over 1,000 chains nationwide。

Core business model

Whole product integration covers the six main plates of solarized sales, nails, accessories, plastics, facial protection, beauty beauty, and forms a “one-stop” closure of cosmetic services. It develops its own brands and promotes a green brand with the cactus and acinum natural plants as the core elements, and addresses problem skin repair and spreads the concept of health protection. The import of high-profit single items integrates imported cosmetic resources, introducing first-line brands, such as chanel and dio, to upgrade shops, while providing high-return, reversible union support through the korean-owned brand (e. G. Handor's favorite, triwood source)。

Iii. Communication support system

Low-cost start-up union fees are below $10,000, providing hardware support such as renovation subsidies, rent subsidies, cashier systems, etc. To reduce initial input pressure. The headquarters-owned training base provides technical training covering product knowledge, service processes, marketing strategies and arranges for shopkeepers to travel to headquarters for further training. Standardized operation of uniform brand image, price system, promotional activities and management system, standardized operation of national chains through systematic management. Marketing and supply chain support provides market analysis, channel development guidance and year-round marketing planning, commitments to stabilize supply and product renewal, and regional protection policies。

Brand concepts and commitments

The concept of branding is based on the concept of “making a woman's beautiful and happy place” as a core value, serving the diverse needs of consumers by selecting a combination of the best and the best. Four major commitments shareholders have committed themselves to promoting the sustained growth of enterprises in a spirit of “bold to be first and seek excellence”. Consumer commitment: a one-to-one after-sales service to unleash the potential for cosmetic consumption. Staff commitment: to exploit the multi-faceted potential of the workforce and create a platform for common development. Partners commit to providing full support and sharing brand development dividends based on the principle of mutual benefit。