Project introduction

Qingdao beers inc. (hereinafter “qingdao beers”) was created in qingdao by a joint venture of german and british businessmen in august 1903. With a current brand value of 17,928. 5 million yuan, the chinese beer industry has been at the top of the world's 500 brands for 17 years。

On 15 july 1993, qingdao beer h stock (0168) was listed on the hong kong joint exchange as the first overseas company in mainland china. On 27 august of the same year, qingdao beer a stock (60,600) was listed on the shanghai stock exchange and became china's first company to be listed simultaneously in both locations。

By the end of 2020, qingdao beer had over 60 beer-producing enterprises in 20 provinces, municipalities directly under the central government and autonomous regions of the country, with companies of the size and market share leading the domestic beer industry。

In 2020, the company achieved a total of 7. 82 million litres of beer sales throughout the year; 27,76 billion yuan in operating income; 2. 2 billion yuan in net profits attributable to shareholders in listed companies, an increase of 18. 9 per cent over the same period; and 34. 79 per cent increase in net profits less non-recurring gains and losses attributable to shareholders in listed companies. In 2020, qingdao beer was added to the market with a net profit for both mothers and non-net profits。

Membership conditions

Legal qualifications

Legally qualified legal persons, other economic organizations, individual traders or natural persons

Financial requirements

(b) accomplishment of sufficient operational funds to cover the costs of all aspects of association, such as rent, renovation, equipment and materials

Management capacity

It is important to have good management and professionalism

Join process

Application for membership

(b) fill out membership application forms and provide personal information and business plans

Contracting

If agreement is reached on the details of the membership, a contract of association with the brand can be concluded and the associated costs paid

Location of shop

Have a fixed operating space and will be eligible for operation at headquarters

Shop improvements

Refurbishment of the shop and consolidation and construction of the shop in accordance with the headquarters-designed programme