1. Application for membership

(b) fill out membership application forms and provide personal information and business plans

2. Contracting contracts

If agreement is reached on the details of the membership, a contract of association with the brand can be concluded and the associated costs paid

3. Location of shop

Have a fixed operating space and will be eligible for operation at headquarters

4. Shop improvements

Refurbishment of the shop and consolidation and construction of the shop in accordance with the headquarters-designed programme

Corporate profile

Headquarters location: room 2301 & 2310, hong kong, china, china, at 26 wan chao bay road. Main business: chinese beer is mainly retail, beer, food and drink, and is one of the major consumer enterprises in china and hong kong. Market position: chinese beer, which occupies an important position in the chinese beer market, is one of china's largest beer producers with a wide distribution network and market share。

Business performance

Annual turnover: in 2022, the annual turnover of chinese beer amounted to 35,263 million yuan, demonstrating its strong market competitiveness and profitability. Brand impact: chinese beer has been on the list of china's 500 most valuable brands for many years and has been in the lead in the beer industry, with brand values rising。

Product line

Wigand beer has a rich product line to meet the needs of different consumers. Its main products include:

"superx" for young people, "creativity building" for high-end markets. Special beers: high-coloured, smooth-silent lemon beer "mars green" and wild, run-off packaging design, soft entrance "black lion" white。

Development strategies

Pluralization development: wigand beer not only focuses on the beer business, but also engages in the white wine market through acquisition and cooperation, such as hand-in-hand, gold seeding and buying of the guizhou gold sand industry. High-end strategy: in partnership with internationally recognized enterprises such as heineken group, chinese beer continues to expand the high-end beer market to enhance brand image and product value added。

Business culture

Business mission: to lead business progress with consumers, shareholders, employees, business partners to achieve a better life. Business vision: becoming a beer business of popular trust and love. Values: integrity, performance orientation, people-centred, innovative development。

With its strong brand power, its rich product lines, its diversified development strategy and its positive corporate culture, china and hong kong have continued to lead the beer market and are committed to providing better quality and more diversified beer products to consumers。