1. Access to product information

Access to official brand websites or contacts with brand players to understand branding and association policies

Application for membership

Fill out the membership application form and the company reviews the information provided by the investor and confirms its eligibility to operate

3. Contracting

To confirm applications for cooperation and enter into association contracts

4. Location of the shop

Have a fixed operating space and will be eligible for operation at headquarters

5. Shop improvements

Refurbishment of the shop and consolidation and construction of the shop in accordance with the headquarters-designed programme

6. Training of personnel

Under the scheme, personnel are sent to the company in advance for full-time physical training

7. Preparatory activities

Headquarters will provide all aspects of marketing planning, opening training, etc. For start-up

8. Opening operations

When the preparatory work is completed, it can be formally opened and followed up with operations and management

I. Branding background

Hans beer is a well-known brand under the qingdao beer sianhans group, created in 1888, and originated in the city of sian, shaan province. Qingdao beer sianhans group ltd. Is the regional management group for the sale of qingdao beer in the north-west and north-west china region at the end of 2005, with the original qingdao beer sianhans limited as the core company, with an independent legal personality. After years of development, hans beer has become one of the representative brands of chinese beer and is very popular with consumers。

Ii. Product characteristics

Hanse beer uses the qingjiang island pure brewing process to select quality raw materials to ensure beer quality and taste. Among them, hanskin's pureness, developed over a year by the xianhans group of qingdao beers, uses 330 metres of subsurface water infiltration, low-temperature pharmacosis, non-bacteric fillings, and supports the taste of gills in the tunnels, is one of the representatives of the finely crafted in the current market。

Market performance

The network for the sale of hans beer is centred on shaanxi, with 14 provinces (districts) in the centre-west of radiation, with the highest sales and market share in the north-west, and the leading brand in the north-west beer market. At the same time, the successful entry of hans beer into the beijing and north china markets took a strategic step towards the provincial and municipal markets. According to a study on chinese brands of value, the value of the hans beer brand has reached 2,239 million yuan and has been selected as a valuable brand in the provinces and cities。

Iv. Accompaniment advantages

Brand advantage: hanse beer, as a well-known brand, has a strong brand appeal in the market, is a faithful brand for consumers, has a good reputation and has a reputation to offer。

Product advantages: hansell beer products are of a wide variety that can meet the needs of different customers, provide a full one-stop service to consumers, and allow unionists to remain neutral in fierce competition。

Advantages to support: hans beer headquarters has established an operational planning centre for full support and service partners, and has commissioned senior marketing experts to negotiate customized marketing strategies and develop more operational marketing programmes. At the same time, companies provide business training, buyer training and long-term advisory services free of charge; market commissioners are assigned to undertake field marketing diagnostics for associate vendors, address practical problems, adjust marketing responses and ensure the good functioning of the store。

Regional protection: hanns beer is subject to strict regional protection mechanisms, with only one distributor established in each region, and collusion is strictly prohibited to ensure the interests of allies。

V. Community requests

The investor must be a natural or legal person of the enterprise that is able to assume civil liability independently。

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There is a certain financial strength, legalized funds and good financial credit。

Having a legal place to operate and a geographical location in a rich commercial circle is conducive to the growth of customer resources。

The consortium is willing to participate in training and comply with regulations。

The region in which the application was made was a blank market or market capacity that was not saturated, and investors had the capacity to open new markets。

Accompanying parties must take ownership of the local market, familiarize themselves with local market development patterns and promote the beneficial development of the association's shop。

Summary

The hans beer project, with its strong brand power, rich product lines and a well-established coalition support system, provides a good entrepreneurial platform and broad development space for the consortium. If you are interested in the hans beer project, go to the hans beer website or contact local association agents for more details。