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18951535724
title Insomnia penguin beer
Main products Beer
investment cost 170,000
Business model License, direct battalion, cooperation, distribution, other
region Beijing
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Hits 625
Update time 2026-10-06 07:35
expiration time
Franchise Details

Join process


1. Access to product information

Access to official brand websites or contacts with brand players to understand branding and association policies

Application for membership

Fill out the membership application form and the company reviews the information provided by the investor and confirms its eligibility to operate

3. Contracting

To confirm applications for cooperation and enter into association contracts

4. Location of the shop

Have a fixed operating space and will be eligible for operation at headquarters

5. Shop improvements

Refurbishment of the shop and consolidation and construction of the shop in accordance with the headquarters-designed programme

6. Training of personnel

Under the scheme, personnel are sent to the company in advance for full-time physical training

7. Preparatory activities

Headquarters will provide all aspects of marketing planning, opening training, etc. For start-up

8. Opening operations

When the preparatory work is completed, it can be formally opened and followed up with operations and management

Insomnia penguin brewing beers is a brand under the banner of henan rallying shearing breweries limited, which was created in 2020 and now has more than 160 contracted stores across the country covering the provinces of henan, jiangsu, beijing, hubei, fujian, shaanxi and shandong. Insomnia penguin brews beer, which is mainly a brewing product, tastes uniquely and of good quality and is popular with a wide range of consumers。

Brand positioning: leadership in the brewery industry; branding mission: giving foreigners a fair price for world class beer; branding pursuit: good equipment, good raw materials, good brewing; brand vision: building a breweries in front of home. "e-bao" character: bewilder, spoilt, cool, hobbies: love the tide, love all the good beer. The insomnia penguin brewery and smart central plants, inc., a phase of the project, located in the central kitchen estate of yanyang county and covering 33 acres, built a total investment of $150 million [3][2] in design capacity of 20,000 tons of brew beer. There are currently two types of insomnia penguin breweries, one 60 to 120 squares and the other below 30 squares。

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