Introduction to baby-friendly mother and child shop

I. Branding background

The baby-friendly mother and child shop, a well-known mother-and-child living house under the umbrella of the baby-friendly baby-friendly mother and child supplies limited of changzhou city, was established in 2001. With advanced business concepts, clear market directions and years of industry experience, companies have succeeded in creating unique business business management models and in creating large customer groups and good reputations across the country。

Ii. Brand advantages

Brand impact: baby-friendly has a high profile and reputation in the mother-and-child industry, which can bring more hospitality and brand trust to allies. Product quality assurance: the brand is underpinned by strong supply chain systems that ensure that every commodity originates from formal channels, is of excellent quality and secure. Multi-product line: the products cover the areas of infant and child milk powder, complementary food, nutrition, clothing shoes, toys, bed-beds, pregnant mothers, etc., and meet consumer demand for one-stop shopping. Professional operational support: provides a full range of operational support from shop site selection, fit-out design, commodity display to marketing planning, staff training, etc., to help join hands quickly。

Iii. Communication for support

Site assessment: headquarters provides professional site selection advice to ensure that shop locations are in line with market needs. (c) shop design: the provision of a unified design for shop renovation to ensure consistency in brand image. Start-up planning: assistance in the development of a programme of opening activities to increase exposure and traffic. Personnel training: provide comprehensive staff training, including product knowledge, marketing skills, customer services, etc. Marketing planning: provides marketing strategies and tools on a regular basis to help allies improve their sales performance. Risk control: a well-developed risk control system is in place to help joiners reduce business risks。

Iv. Contributions

(b) capacity to invest: the basic investment required to run a shop is available, typically between 100,000 and 500,000 yuan yuan, depending on the size and geographical location of the store. Brand identity: share the concept of baby-friendly businesses and business culture and work together to maintain brand image. Management capacity: natural persons with independent legal personality or greater economic power are able to fully engage in business. Market sensitivity: a certain degree of market sensitivity that allows for timely management of market trends and business opportunities. A sense of cooperation: a good sense of cooperation and business credibility, able to comply with the business management systems at headquarters。

V. Communication process

Intent counselling: to find out about baby-friendly homes by telephone or online service and to determine the intention to open a shop. Field visits: completion of the application form for membership and visits to companies for products, brand names, etc. Qualifications: the applicant is accredited at headquarters and notified of the approval. Contracting: the parties conclude contracts specifying the modalities, rights and obligations of cooperation. Location of shop: headquarters assists in finding suitable premises and meets site requirements. Refurbishment design: accompaniment contractors provide shop plans and headquarters is responsible for designing renovation programmes and impact maps. Preparatory work for the opening of the business: under the direction of headquarters, preparatory work for the opening of the operation, such as renovations, selection of materials, procurement of equipment, etc. Training guidance: headquarters provides business start-up training, including management software and hardware operation training, market analysis and channel development guidance. Official opening: after a successful opening of the shop, headquarters regularly comes in to direct the operation of the shop。

Vi. Success stories

Baby-friendly mother and child shops have succeeded in helping hundreds of entrepreneurs to realize their dreams through their excellent qualities, thoughtful services and rich entrepreneurial alliances. The brands have a large number of union stores throughout the country, creating a vast market network。

Vii. Outlook for the future

Baby-friendly chambers will continue to optimize product structures and marketing strategies in line with the principle of “quality first” and actively promote the national market for infant and child products. In the future, the branding scheme will further expand the linkage network and provide a quality platform for more entrepreneurs to join forces to promote the mother-child sector。