Introduction to baby-friendly mother project
I. Branding background
Baby-friendly mothers, a professional maternal health management brand under the umbrella of baby-friendly mothers health management ltd. In whezhou, was established in april 2019. The brand focuses on scientific treatment programmes covering the entire pre-conception, pregnancy and post-partum period, providing a full range of health management services for post-partum mothers based on more than a decade of operational experience。
Ii. Core services
The six-digit one-stop service: pregnancy management: providing professional pregnancy guidance and management programmes. Care during pregnancy: provide customized care services for the specific needs of pregnant women. Breastfeeding guidance: professional breastfeeding guidance to help mothers breastfeed. Post-natal recovery: services such as physical adjustment, plastic thinness and pregnancy-rehabilitation are provided through a combination of traditional economics and modern instruments. Yoga rehabilitation: rehabilitation training combined with yoga to help mothers recover their physical function after delivery. Children's health: health services such as baby nudge, baby swimming, etc. Special features: post-natal health thinness: in the context of post-natal “reproductive obesity”, the mother is helped to recover her body in a scientific, healthy and comfortable manner using a combination of techniques, equipment, therapy and products. System restoration: use of ancient medical practices to improve communication, siltation and body function. (b) extremism in post-partum reproduction: help women in the post-partum period to improve uterine functioning, remove residual waste toxins from the uterus and prevent gynaecology disorders. The star recovery project, which includes upper semi-circle, post-partum cell preservation, form resistance etc., discharges deep toxins through high-tech photovoltaic instruments, activates gelatin proteins and restores the perfect body。Iii. Brand advantages
Specialized teams: a team of senior national and international health counsellors, nursing counsellors, mother and child caregivers, nutritionists, hairdressers, etc., provide a full range of distinguished services. Individualized services: tailoring post-natal recovery plans to each mother's health to ensure that services are targeted and effective. Safe health: all projects have no toxic side effects, no effects on the mother's body or on breast milk, and are characterized by high-profile, safe health and significant effects. Multi-business: multi-modal approaches, including pre-pregnancy management, post-partum rehabilitation, body body management, skin care, ovary maintenance, cold and wet, pelvis rehabilitation, etc., are available to meet the needs of different clients。Iv. Common support
Site renovation: headquarters provides site assessment and fit-out design to ensure that the location of the shop is in line with market needs and that the brand image is uniform. Technical training: provide comprehensive staff training, including product knowledge, marketing skills, customer service, etc., to ensure that the association is able to move quickly. Advertising: headquarters provides marketing strategies and tools to help associate players improve their sales performance and increase brand impact. Operational support: from shop opening to day-to-day operation, full support from headquarters to ensure smooth operation of the association。V. Contributions
Capacity to invest: the basic investment required to run a shop is available, the amount of which varies between 200,000 and 500,000 yuan, depending on the size and geographical location of the store. Brand identity: share the business philosophy and business culture of baby-friendly mothers in maintaining brand image. Management capacity: natural persons with independent legal personality or greater economic power are able to fully engage in business. Market sensitivity: a certain degree of market sensitivity that allows for timely management of market trends and business opportunities. A sense of cooperation: a good sense of cooperation and business credibility, able to comply with the business management systems at headquarters。Vi. Communication process
Online or telephone counselling: learning about baby-friendly mothers ' brands and integration policies. Search for a shop and submit a first instance application form for opening a shop: determine the location of the shop and submit an application. Field visits and negotiations: visits to headquarters with valid documents, determination of offers of cooperation and conclusion of contracts of intent. Field mission assessment: headquarters arranged for field visits to assess the condition of the shop. Cooperation contracts are concluded and associated fees are paid: membership fees, bonds, royalties, etc. :: establishment of design and renovation programmes, procurement of materials, acceptance works, recruitment and staff training: completion of pre-establishment preparations. Piloting and formal opening: under the direction of headquarters, with ongoing operations support from headquarters after the formal opening。