Ej mall was created as the model's thematic network retailing city, which seeks to create storylines to replace price competition, and was created by the ministry of commerce's chartered seal world group's smart selection on 1 january 2012. Following a study by leading scholars of economics and e-commerce, it was possible to sum up the full business model of e-commerce in the future. According to the business city plan, the three-phase business layout, which is expected to officially compete with the internet in mid-2014, is being actively structured。

Market-based e-commerce has become the dominant consumer of the future, but most of the current electricians follow the treasure-hunting or kyoto model, or are dependent on similar networks, preferential networks, netting, etc. Of large electric operators; price competition is the main theme, which affects not only the collection of electricity suppliers but also the impact of traditional commerce。

But young people from the main consumer groups in ecstasy, in addition to "buy cheap" online, and, more importantly, have stories to share with their friends after shopping, so it is necessary to build a web-based e-commerce mall where stories can be shared, and in the future, electricians' shopping stories will have to be constantly created to continue the wave of online shopping, because business models are constantly created