I. Branding background
It's brand name: "the piggy rooster" march 2015 (some information indicates june 2012, the latest available date): guangzhou (some information refers to joun-ho, with guangzhou as the official source) company name: guangzhou piggy chicken catering company, inc.: regional agent, free agent, mainly unionIi. Product characteristics
Core products: piggy belly chicken pots, which are traditionally made from a range of expensive medicines, with a range of fertilized chickens and fresh pigs. Advantages: a proprietary process can produce more than 30 flavors, produce hundreds of varieties and satisfy north-south differences. Health concepts: the main focus is on “ecosy and feeding”, emphasizing fresh food and therapeutic food。Investment and operations
Amount invested: 100,000 to 200,000 yuan (comprising union fees, bonds, equipment, renovations, etc.). Alliance support: technical training: seven days of training, issuance of authorized copper medals. Refurbishment of site: headquarters provides site guidance and a unified renovation programme. Operational support: a national senior operational team provides full tracking services. Marketing support: holiday promotion activities planned and brand advertisements placed centrally. Return on investment: cost advantages: increased output and cost savings from standardized production processes. Profit cycle: three to six months to recover investment costs。Iv. Brand advantages
Product advantages: different tastes and diverse varieties to meet the needs of different regions. Environmental patenting equipment to safeguard food safety and efficiency. Team strengths: professional r & d teams, regularly launching new products. Improving the shop system and improving operational efficiency. Market advantages: the total number of shops in the country was 540 (including direct camps and alliances), covering the provinces of shanghu, guangzhou and beijing. Unique tastes and brand culture lead to differentiated competition。V. Communication process
Consultation: communication with headquarters via telephone, network to obtain project details. Field visit: visit local association shop to obtain information on the association. Application for eligibility: submission of a letter of intent and verification of qualifications at headquarters. Signature of contract: both parties enter into a chartered union contract specifying rights and obligations. Renovation of site: headquarters assists in site selection and provides design options for renovation. Preparation for the opening of the business: a plan for the opening of the business is drawn up after acceptance at headquarters. Formal opening: opening activities are planned and headquarters provides long-term follow-up guidance。Vi. Brand positioning
Target population: free entrepreneurs, active investors, women investors. Consumer scenario: an ideal consumer space for low- and middle-income groups, suitable for household meals, friends ' gatherings. Branding mission: breaking the traditional food service model and creating a high-end catering brand for chinese worldwide。Market prospects
Trends in the industry: hog belly chickens are a special type of fire pot, and market demand continues to grow. Competitive advantages: unique taste, rich variety, strong follow-up technical support to build industry leadership. Expansion plan: for the next three years, there are plans to create 18 new direct-company chains that will continue to expand brand influence。Summarizing: with their unique tastes, mature business models and strong brand support, a low-risk, high-return entrepreneurial opportunity for investors. Whether it is product innovation or market expansion, the porridges show strong potential for development and are a noteworthy brand name for the catering industry。