Introduction to the project

I. Branding background

The cooker's cooker, who belongs to tokuyang city, sichuan province, is a food chain with a “good faith, top customer” concept. The brand works to build healthy, delicious hot pot experiences, combines chinese medicine theory with the development of hot pot bottoms that are of productive value and meet the needs of modern consumers for a healthy diet。

Ii. Project characteristics

A single recipe is used to produce a healthy bottom cooker, which uses dozens of herbal herbs and high-quality materials, which are centrally prepared to produce spicy and unfavourable base. The bottom of the pot has the effect of wind-dehumidation and cold-proofing, especially for consumers with gastrointestinal disorders. Rich vegetables choose to provide diversified cooking pans covering meat, seafood, vegetables, beans, etc. To meet the taste needs of different consumers. Fresh food, fair prices, clean food and hygiene. The unique kettle sauce is customised by the company to ensure its freshness and taste using a warm and wet way of keeping it. Consumers can match their own kettle sauce with their own preferences。

Iii. Communication support system

Brand supporters can use the king's brand image and trademark free of charge to attract consumers and reduce market outreach costs through brand visibility. The training supports headquarters in the provision of standardized and standardized service, technical and management training, including for front office management, post-cooking operations, financial management, etc., to ensure that the consortium has the core skills to open a shop. Operational support site assessment: headquarters conducts research based on the cities and target locations of the association and produces assessment reports to assist in site selection. Refurbishment design: provide a unified renovation design programme, including shop layout, cultural decoration, etc., to ensure consistency in brand image. Opening support: the installation of kitchen technicians and floor managers to facilitate the smooth opening of the new shop. Marketing support: full outreach online, business start-up programming and marketing activities to improve shop quality. The supply chain supports headquarters to have its own production base, to harmonize the distribution of fire pan base raw materials and specialty products, to ensure consistency in the quality and taste of food items in the federated stores and to reduce the cost of procurement. Regional protection strictly implements regional protection policies, ensures exclusive ownership of the designated area by the associated parties and avoids harmful competition。

Iv. Contributions

The basic conditions recognize the brand concept and business model of the queen's firepot. A certain economic strength and risk resistance. Good business reputation and social relations. Operating requirements comply with unified headquarters management and operating standards. Active participation in training and guidance at headquarters and continuous upgrading of business capacity. A certain level of business management capacity and service awareness。

V. Summit of investment

Union fees: approximately 25-50 million yuan deposit: approximately 24-40 million yuan for equipment: approximately 13-33 million yuan for imports by the führer: approximately 34-40 million yuan for renovation: approximately 24-40 million yuan for liquidity: approximately 50,000 yuan for total investment: approximately 6-35 million yuan (specific amounts adjusted to the size of the door and regional differences)

Vi. Profit expectations

In the case of medium-sized shops:

Monthly turnover: about £10 - 200,000: about 60 - 70% net profit: average monthly profit of £36 - 60 million, net annual profit of about £36 - 72. 2 million (data are projected, real profits are influenced by regional, cost factors, etc.)

Vii. Brand vision

The royal firepot is dedicated to becoming the leading brand of a healthy hot pot, meeting the dual needs of consumers for good and health through continuous product innovation and service upgrading. The brand, with its mission of “historizing the classics, innovating the future”, joins forces to develop and win。