1. Contact phase
As a general rule, the development manager of the guagua liquor union management department negotiates with those who wish to join the union. After the parties have agreed on a preliminary offer of cooperation, the development manager submits an application for membership to his or her superiors。
Communication phase
The company will know in detail from the names of the persons intending to join the alliance, their communications, their telephone calls, the extent of their cooperation with the company, their previous work history, their personal relationships, their economic strength, their performance and the geographical location of their market and their business circles. At the same time, development managers are required to present the brand culture of the company, the purpose of its operations, the product mix, the association plan, the prospects for the development of the chain of concessions, etc., to the members of the association。
3. Application phase
After initial recognition, the intention of the guagua liquor union became an applicant. Applicants are required to submit to the company a written registration form for association cooperation in the form of a completed basic information and market data, as well as a justification for the association and a financial plan. In the case of association by enterprise, there is a need to provide business licences, tax registers, legal personality identification cards and related valid documents。
4. The evaluation phase
First instance: initial review of the affiliations by the development manager。
Validation: validation of relevant documents, information provided by applicants, as well as review of their regional market, proposed place of operation and, if necessary, field visits by company commissioners。
Assessment: a comprehensive assessment of the applicant's economic capacity, entrepreneurship, market control capacity and development potential is conducted by the department of union administration。
Adjustments: through a comprehensive assessment, the company advises the applicant if the applicant is deficient. Applicants should adapt and improve as suggested in order to achieve a consensus between the company and the union applicants。
5. Ratification phase
Approval: following the adoption of the comprehensive evaluation, approval is given and reported to the ministry of administration。
Signature: following the approval of the company, a letter of agreement for a chain of operations was signed between representatives of the guaguale and the union applicants. At the same time, the members of the coalition pay on-site membership fees and bonds。
Compliance: accomplishment shall be entered into a company-designated account by the subscriber。


