1. Submission of applications:

The distributor can submit an application for membership online on the f5 micro-intelligence public, and will contact the f5c headquarters on its own initiative once the name and cell phone number have been filled out. The investment advisers at headquarters may also be consulted by telephone, fax, online messages, etc. On cooperation matters, request relevant information and submit membership application forms。

Field missions:

Following the approval of the application, the white liquor union will be allowed to visit the liquor plant at the p-5 headquarters to gain insight into brand strength and the production process。

3. Contracting:

Following confirmation of their intention to cooperate, the parties negotiate on the matter, including key elements such as the duration of the cooperation, regional guarantees and price systems. The contract was then signed and the first purchase price paid, and cooperation was formally opened。

4. Location opening:

The ministry of five food and liquid vendors assists in the opening of shops for the selected business, and provides a guide for renovations, a proposal for the display of shop goods to ensure that the shop meets brand standards and image。

5. Ongoing support:

The department of marketing provides long-term business support to all associated agents, such as marketing, training, management, etc., to support the steady development of dealers。

Brand history

Origin and development: the history of the five grains can be traced back to tang dynasty's `heavy wine', which became official by the dahir of tong dzong in 782. About 150 years ago, i was able to make a “comfort wine” based on five types of food, which was changed to five grain fluids at the end of the 20th century. In 1949, the five grain and liquids group was founded as a joint venture of several ancient breweries in the early 1950s。

Inheritance and innovation: the historical legacy of five grains of liquid, solid-food brewing is over a thousand years old, and traditional brewing techniques are recognized as intangible cultural heritage. On the basis of the legacy, companies continue to innovate and to refine the “sown, brew, choose, cast and tune” of wine and wine, creating modern production concepts。

Brand culture

Branding: the five-food liquids adhere to the brands of "powers of power, and food of america, and china's wine king" to refine the concept of "and beauty" with contemporary value, world significance, and to “and beauty-growing" “and beauty-making” “and beauty-marketing” “and american culture” as a whole, and to implement every aspect of business management。

Cultural activities: in close collaboration with creators of the home house, the triple life weekly, the south weekend, etc., cultural activities such as the “absolute city of the yangtze culture” and the “absolute five food liquids” have been created, raising brand name and reputation and bringing brand power to significant growth。

Product characteristics

Raw materials: the five fine grains of sorghum, rice, rice, wheat and maize are used as raw materials and are carefully screened to ensure that each grain is of good quality and to lay the foundation for wine brewing。

Processes: the process of brewing, which is based on an antique formula, consists of the selection of food formulations, milling, fermentation, drinking, etc., and requires multiple complex processes, such as the “run cellar cycle” “continuation of fermentation”, “screeching of boiling point water”, “screeching of fermentation”, “combusting of fermentation”, which takes 70 days per round fermentation, with double fermentation lasting 140 days。

Taste: the five-food liquids have long aroma, high aroma, gypsy entrances, clean throats, co-ordinated tastes, a unique style that is perfect and full of wine, and is typical of strong white wine。

Brand strategy

Product strategy: the main food liquid brand uses the “1+3” product strategy, “1” is an intergenerational series centred on the eighth generation of five grain fluids, “3” is a silo series represented, respectively, by 501 grain fluids, a year series represented, respectively, by classic grain fluids, and a culturally tailored series represented, inter alia, by violin. The "4+4" product strategy is implemented by the "four-plus" wine brand, which includes the five-food spring, five-food alcohol, five-food specials, four national strategic brands, and four regional priority brands, which are complemented by "five-fooders", "friends" and "hoppers" and "flame". The episode forest ecobrand builds a "1+2+2" product strategy。

Market layout: configure the global market system in line with the marketing philosophy of “consumer-driven, platform-driven, digitally supported”. Domestic markets cover 26 marketing regions and 75 marketing regions; foreign markets have established international marketing centres in europe, the americas and asia and the pacific, with products sold directly abroad 56 duty-free shops and distribution operations covering more than 100 countries and territories. Construction of a “underline + line” multi-dimensional channel system that fully covers operators, specialty stores, ka supermarkets, terminal retail stores, a network of five food liquid cloud shops online, innovative applications of “digital liquor certificates”, and expansion of “new retail”。

Brand achievements

Brand value: in china’s brand value list for liquor companies, five grains are second in value at $26,386 million, and for the sixth year in a row, the brand value is high. The compound increase in brand value since the related list was issued in 2019 was 17. 56 per cent. In the 2023 world brand 500 rankings issued by world brand laboratories, the ranking was 12 out of 2022 and 227 out。

Quality honours: following the concept of quality as “the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, and the spirit, the spirit of the spirit, the。

The position of the industry: five grains and liquids are one of china's largest white wine enterprises, with a series of liquor exports spread across five continents, accounting for more than 92 per cent of the country's high-quality white wine exports, and have an important place and influence in the white wine industry。