1. Application for membership
(b) fill out membership application forms and provide personal information and business plans
2. Contracting contracts
If agreement is reached on the details of the membership, a contract of association with the brand can be concluded and the associated costs paid
3. Location of shop
Have a fixed operating space and will be eligible for operation at headquarters
4. Shop improvements
Refurbishment of the shop and consolidation and construction of the shop in accordance with the headquarters-designed programme
I. The corporate context
Liquor travels to beijing's nine cool network technology ltd., which is an influential domestic brand of wine o2o. Its brand b2b, the calf mix, has further consolidated its position in the same industry. The arrival of alcohol is not only an e-commerce enterprise, but also a comprehensive platform for the collection of liquor agents, sales and services。
Business model
The o2o (a chain of liquor bars) 3d mode of operation, which uses e-commerce plus physical distribution points, has resulted in a fast distribution service of “quick round-the-clock”. This model is based on internet and mobile terminals ordered online at the front end, underline physical stores and distribution centres at the back end, and is integrated online to provide easy and fast drinking water consumption services for customers。
Products and services
Wine arrives in the main country, producing a wide range of alcohol and related products, including wine, wine, wine, beer, health alcohol, yellow wine, beverages, food, etc. The company has established close cooperation with nearly 100 domestic and foreign liquor companies, ensuring that hundreds of bottles are sold at a fair price and are authentic. In addition, the arrival of alcohol is based on source procurement, chaining, online integration and specialized services aimed at breaking down traditional lines of business, reducing multiple channels of retailing alcohol and water indefinitely, making prices valuable and creating more surprise experiences for customers。
Iv. Service concept
The concept of the company's operations is “resource integration, open cooperation, return of value, user-to-clientization, creation of unlimited surprises” and the enterprise's mission to save its clients, money and time. The company is committed to becoming a leading e-business in alcohol retail commerce and to increasing client satisfaction and loyalty through continuous innovation and service optimization。
V. Scale of development and future planning
There is a wide range of in-line experience shops and distribution centres throughout the country, covering various provinces, municipalities and autonomous regions. In the future, the arrival of alcohol will continue to expand its market coverage and will gradually result in the establishment of complex chain centres in the country's provinces and cities, forming thousands of chain distribution terminals. The company's development goal is to become china's e-commerce platform for alcohol chains over the next three to five years, and to become a domestic e-business for alcohol retail commerce。
Vi. Brand characteristics
The branding of alcohol arrival is characterized by its easy purchasing experience and quality services. The company supports a variety of payment methods, such as arrival payments and taste payments, to ensure that users can buy alcohol without fear. At the same time, it also breaks the time and space limit for the retailing of traditional alcohol and water by integrating them online and offline, allowing customers to enjoy high-quality alcohol and water services at any time or place。
In summary, the arrival of alcohol is an o2o brand of alcohol with innovative and market influence. By virtue of its unique business model and high-quality service concepts, the company has assumed an important place in the alcohol and water industry and will continue to lead its development。
