The old cellar group has taken on the leading role in state-owned enterprises and has written articles on the associated industries of bottle making, cap making, packaging, printing and logistics. Since 2005, after more than 10 years of effort, it has led to the construction of the first specialized, clustered, industrial chain park in the country, with an area of approximately 15 square kilometres and a revenue of over $100 billion, which is dominated by white wine manufacturing。

The old cellars are committed to the idea of coordinated industrial development “for the sake of alcohol, diversified development, eco-enabling” with a focus on industry, anchoring the two-step strategy of “big consumption, big finance, big circulation”, optimizing multi-business blocks such as financial services, commercial and trade flows, food consumption, real estate operations, scientific and technological manufacturing, catering services, alcohol exchange platforms, and so forth, making every effort to build the relevant multi-industry ecology, and working towards the construction of consumer industrial eco-regions through 2025 “big industry +” (big industry, foundation, management) and 2030 “big consumption +” (a strong industry, ecological, first-generation) which will eventually become the world-class investment operating group of “big consumer industries, large financial capital endowments, large circulation chains”。