1. Project awareness

Information is available, for example, through the website, about li's father-son wine, a basic understanding of the association project and determination of the intention to open the shop。

Submission of applications

Complete the membership application form and submit the corresponding membership documents, such as personal identification, financial certification, proof of place of business, etc., for a comprehensive assessment at headquarters。

Qualifications

Upon receipt of the application form at headquarters, the qualifications of the association are verified, including a review of its financial strength, business credibility and ability to operate。

4. Contracting

The text of the contract is provided by the company, and the contract between the parties specifies the manner of cooperation, rights and obligations between the company and the association, which is subject to the corresponding membership fees, bonds, etc。

Location of the shop

In response to the nature of the brand, headquarters helps the affiliated parties to find suitable shops that meet the headquarters requirements for site selection, generally requiring them to be located in commercial areas, transport facilities, some movement of people, etc。

6. Shop improvements

The stores were renovated by the consortium and strictly followed the construction drawings issued by the company. The selection and refurbishment of the store is carried out in accordance with the uniform requirements of headquarters, which provides advice and guidance to ensure that the image of the store is consistent with brand standards。

7. Training of personnel

In accordance with the opening plan, personnel are pre-selected to the direct-camp shop at headquarters for all aspects of shop-based practical training, including product marketing, shop management, etc., in product knowledge, marketing techniques, customer services, shop management, etc。

Viii. Preparatory work

(b) implementation of outreach programmes and marketing measures, preparation of materials and equipment for opening, such as products, displays, cashiers, etc., and opening ceremonies。

Official opening

Following the opening of the shop, the headquarters will continue to monitor the operation of the association and provide guidance and assistance, including information on new products, market promotion support, regular visits, etc., to help the association solve problems encountered in the operation。

I. Brand background and history

Ryder's father and son's wine is a brand of white wine that has been in existence for almost a hundred years. Lee's father and son's wine, carrying the home of his family's brewing skills and deep roots, has been inherited and developed for four generations and is now a pearl in the beagle-type white wine field. In addition to transmitting the unique brewing process of the lai family, li's father and son are constantly working to bring high-quality sauce and white wine to consumers。

Ii. Brand features and products

Brand characteristics: a 100-year transmission: ley's father and son passed through four generations, and each drop of wine is embedded in the heart and wisdom of the lai family. Real sauce: always using the traditional large-twirl cansa process, picks the local red sorghum, and makes real sauce-like white wine. Quality is excellent: the father and son of lai have won a wide recognition of consumers with their strong taste, rich aroma and excellent qualities。

Product series: the leah father and sons, the grand dust series: the wine series is a high-end product of leah fathers and sons' wine, which inherits the unique brewing process and formulations of the leah family, with a rich and fine mouth and a unique smell. The design of the packaging is excellent and presents the brand charisma and cultural background of lefron. Grand peng's father and son's wine: this wine not only inherits the brewing skills of his father and son, but also visualizes the big events in brand history. The unique glamour and professionalism of the brand is highlighted by exclusive bottle, cup, collection certificate and box design. Ley's father and son passed on a series of wines: the wine passed on to the classic brewing process and the family recipe, which, with its unique taste and fragrance, conquered the taste buds of countless drinking friends. The fine packaging and unique legacy made the wine a gift with temperature and story。

Iii. Brand concepts and culture

In keeping with the concept of a "traditional combination with innovation" brand, li's father and son continue to innovate and work to bring better taste to consumers. In terms of branding culture, li's father's and son's wine focuss on promoting the culture of sauce and wine, and on the spirit of the ra's craftsmanship, allowing consumers to feel the cultural background and historical legacy of li's father's and son's wine as they taste it。

Market positioning and consumer groups

Li's father-son wine is located in the high-end sauce-type white wine market, with consumers pursuing high-quality life as the main target group. Whether it is a business feast, a festival or personal qualities, le chi can meet the different needs of consumers。

V. Alliances and investments

For investors who are interested in joining the li clan, the brand provides full support and services. These include shop site selection, renovation design, staff training, marketing etc. Investors can choose the appropriate form of association based on their own realities and needs and work together with the father and son of ley to create a better future。

Lai's father-son wine, a brand of white wine with almost 100 years of history, has won wide recognition from consumers with its unique brewing process, excellent quality and deep cultural background. Brands focus on the combination of inheritance and innovation and are committed to bringing better taste to consumers. This is an opportunity-and-challeng option for investors who are interested in joining the li clan。