Beijing generous catering management ltd. Is a large, integrated, r & d, training, direct shop and chained catering enterprise registered with the general directorate of commerce and industry. It was created in march 2001 with nine subsidiaries and nine branches。
There are seven core institutions, namely, the operations services management centre, the operations training centre, the direct management centre, the warehousing distribution centre, the research development centre, the production centre and the enterprise business school, which cover the industrial chain of product development, product production, semi-finished distribution, catering planning, catering training, catering camps, catering chains, etc. There are more than 1,000 employees, with total assets of $60 million, office space of more than 10,000 square metres, direct-camp shops of more than 60 and cooperative shops of more than 300。
Since its inception, the company has been working to promote the chinese culture of food and nutrition. It has been working on the theme "performance, nutrition, quality" and has adopted the improvement of product quality, the upgrading of business models, the upgrading of standardized management, and the creation of a well-known brand of power. The goal is "to be a responsible chinese small and medium-sized catering operator". At the heart of the business is the success of the business in helping its clients。
Through its attractive brand strategy and high-quality services, the power group has established in mainland china beijing, jenan, chongqing, guangzhou, nanjing, xi'an, hangzhou, zhengzhou, shenyang, changsha, xiamen xi, management of operations, technical training, services in support of a multifunctionally integrated operating management service base. It has created a seamless business system with 500 km of business radius, continental extension and end-of-service services. It has laid a solid foundation for the development and promotion of patents for the development of 100 specialty food technologies under the banner of baker hamburg, chodong house, lemon mills, strong chicken chops, potato hearts, hatoni macau hamburg king, mymar family, among others。
In a fast-changing competition, power groups lock markets, research and development (r & d) creation, enforcement, firm market initiative, and writing new business myths!
Purpose of the enterprise
In keeping with its mandate to promote the national culture of food and food, the force is constantly conducting scientific and technological research and development around the theme "specifics, feeding, quality" and the headquarters has a number of specialty catering projects with autonomous intellectual property rights and hundreds of specialty catering technologies。
With the mission of brand-building and standardized business models and multi-faceted solutions for client wisdom, the source constantly combines advanced catering chain management models with chinese catering consumption characteristics to enhance enterprise competitiveness. Specialized r & d centres and standardized operating management systems, as well as high-value advertising, provide multiple support to straight-to-face shops and intellectuals. In june 2008, the consortium fully registered hong kong source (international) food and culture communication corporation (hkmcc) with international catering giants for the purpose of home-grown and international dissemination! Integration has been widely received for three years, and has been awarded honours such as the catering star enterprise, the board of the catering association, the board of directors of the hotel association, the 100 media recommended good enterprises in 2009, the re-accreditation unit of the contract, the 4050 partnership company, the board of directors of the entrepreneurship promotion association, the cyp rainbow engineering training base, and the shandong school of economic management. There are now more than 60 direct-camp shops and more than 300 affiliated shops, with a view to diversifying branding. Many intelligent choices and economies negotiated to intervene in the source companies, helping the firms to achieve a rapid and rapid expansion at a low cost, bringing the number to 300 in five years, joining 1,000 in five years, selling more than 2 billion annually, marching into domestic catering enterprises, five to market in financial capital markets!