Introduction to the tifulong project
Project overview
Difulong is an industry-wide chain brand focused on the development, production and sale of high-end health bath products, with the main focus on the “intellectual technology+human design” solution. The brand is based on the concept of “building a quality-friendly bathing life” and covers the full range of smart toilets, bathroom cabinets, showers, hardware taps, the export of products to more than 30 countries, such as europe, america and south-east asia, with a domestic market distribution of over 500 specialized stores, with sales exceeding $1 billion a year。
Core products and technological advantages
Product matrix smart bath series: smart pistols: supporting coil heating, hot water washing, warm wind drying, automatic off-seat flushing, etc., with ai interactive (e. G., “oddie, open the women's washing mode”). Smart bathroom mirrors: integrated defolio, bluetooth soundbox, led patches, temperature displays, support for gesture sensitivity control. Traditional health bathing series: bathroom cabinets: designed using multiple layers of solid wood + waterproof surfaces, providing details of mirror cabinet collections, hidden outlets, etc. Bathroom: 304 stainless steel frame + car-grade steel glass, blast film + nanocleaning coating technology. The golden dragon series: hot flower spray: inline heat sensitivity component, precise control of temperature ± 1°c to avoid the risk of burns. Pumping taps: support 360° rotation + two water-outing modes (freight/butter), suitable kitchen, balcony multiple scenes. Technology-differentiated water-saving technologies: water efficiency standards at the national level are met through air injection technologies (e. G. 30 per cent water-saving in flowers) and double-water flush toilets (one-time water-use 4l). Antibacterial material: silver ion antibacterial coils, ceramic acetate (99% antibacterial thallium) and full copper taps (prevent lead) to ensure health safety. Mute design: the toilet flush noise 50 db (industry average 65 db) and the shower slider uses silent buffer technology。Iii. Brand positioning and market strategy
High-end household users in target groups: focus on quality and design, budget range of $3,000-2000/set of bath products. Engineering channel clients: work with property developers (e. G., baguilan, huanko) to provide customized bathing solutions. Market strategy product stratification: classic series: basic function + high value for money, main market sunk (three-line and following cities). Distinction series: smart technologies + import materials, for international brands such as bill koller and toto. Channel layout: underline: red star america kaylong, house of mansion, etc., flagship stores, providing free design advice, door-to-door installation services. On-line: skycat, official kyoto flag shop, supporting vr panorama products, live delivery (e. G. $9. 9 for smart toilet caps). Marketing activities: festivities promotion: 618/ 2/11 full reduction (out of 50)