Project introduction

Hotwind, which began in 1996 as a fashion capital — shanghai — has since evolved into a well-known home-grown collection of designs, preferences and sales, with the best-selected fashion chain brands of footwear, clothing, bags, accessories and some fashion items. Hotwind currently owns over 500 brand-sharers, with a distribution network covering nearly 90 large and medium-sized cities across the country, such as shanghai, beijing, shenzhen, guangzhou, nanjing, chengdu and chongqing, and forming strategic alliances with many well-known national and foreign commercial sites, such as han long, da hwa city, lefuzh, wanda and yoshishima. Hotwind owns four of his own brands - hotwind, ned. Nedy, lando. Rode, offcos. Hotwind: represents natural comfort, fashion leisure, atmospheric spilling; ned. Nedy: comes from “fashion soul”, from “fashion soul”, from “city sutra”, from “city”, from “system, taste, atmosphere”; offcos: comes from “right choise of course”, from “victory, personality”. Hotwind operates commodities that are both mature and young, with different styles of formality, leisure, street, sports and so forth, leading many directions to urban trends. Hotwind has a solid fashion-seeking, life-loving, personal style-oriented, quality-oriented, and value-based core consumer groups, with a focus on providing them with a sustainable fashionable product, a live-in shopping environment, easy-to-reach prices and high-quality and caring services. Today, hotwind’s popular monographs often dominate the television channels of many fashion magazines, such as elle, rilly, fashion and oriental watch, and are an important feature of the current season in conjunction with the prediction of the next season’s trend. Hotwind’s business model, branding and corporate integrity are also the subject of numerous commercial media coverage. Hotwind has qualified market development potential and is committed to the continuous optimization of branding as a leader in the selection of fashion retail markets。

The hot wind joins forces with a full understanding of the hot wind, of the hot wind brand culture, of the hot wind business management model, of more than three years of professional experience, of a qualified personal credit, of an independent intellectual choice and of civil liability, of a certain economic capacity, typically of $5 million to $1. 6 million, which requires a shop or site with more than 120 square metres to accept hot wind companies on the ground. Examination cha

Joining the edge

Branders 1/ harmonized allocation of commodity 2/ harmonized marketing activities 3/ harmonized presentation of standard 4/ harmonized post-sale management; florist 1/partner individual recruitment of staff/partners 1/ harmonized allocation of goods/commerce of marketing activities 3/ harmonized presentation of standard 4/commercial post-sale management; pooler/partner individual recruitment of staff/partners individual day-to-day management

Membership conditions

The opening request

Requirements

Business area

300m2-500m2150m2-250m2250m2-300m2

♪ the shop ♪

I'm sorry

(store)

Positioning requirements

1 - 2 buildings have a high number of visitors

No less than eight millimetres

Duration of contract

3-5 years

Target cities

Legal qualifications for cities in three and below

Legally qualified legal persons, other economic organizations, individual traders or natural persons

Natural persons with independent legal personality or greater economic power

(b) provide legal identity cards for the establishment of genuine files at headquarters

The address of the place of business and the corresponding licence are submitted and approved by the company

Financial requirements

(a) the economic power to develop and maintain markets and to operate brands

(b) accomplishment of sufficient operational funds to cover the costs of all aspects of association, such as rent, renovation, equipment and materials

Have a certain economic strength and sufficient capital to start a business

Management capacity

Be willing to cooperate and participate in the management of the business

Good creditworthiness and a certain level of business management capacity

(c) the need for good business management and professionalism

(b) a certain level of managerial competence on the part of the associated parties to give the right direction from the top and to lead their teams to grow up

Compliance with regulation/regulation

Complying with corporate management and training, and being able to cooperate with corporate supervision in tracing

Agree to receive the required training plan from the union headquarters and complete all training courses at headquarters as required; and comply with brand-related operating, management and operating codes

Implementation of and compliance with the operational management systems of the union headquarters

Agree to harmonize and regularize the style of renovations, cultural displays, etc., as required by the company

Love/identify brands

(a) to embrace the concept of branding, to love the cause of association and to develop as a long-term career

Knowledge of brand culture, building consensus on business concepts and development thinking; conscious maintenance and promotion of brand image

Rational brand identity, loyalty to brands, passion and enthusiasm in the industry

Rational investment

Entrepreneurship passions and cooperative spirit of win-winness with rational investment and a pragmatic sense of development

Have the right investment perspective and face the success or failure of investment rationally

(a) a rational investment mentality that objectively views the relationship between investment and return

Service awareness

Good customer service awareness and service capacity

Good sense of service, kindness, enthusiasm and sincerity

Have a sense of quality service for customers and a sense of brand reputation

Join process

Partner requests for cooperation: partner requests for cooperation can be made to brand members by various means (e. G. Mail, telephone, online, etc.). This usually requires information on their own operations, objectives, market positioning, etc. Branders visit partner slots: upon receipt of an application, brands may visit partner slots (sales points) to assess their marketing capacity and market impact. In addition, they may assess the credibility of partners, operational strategies, etc. Internal audit of the company: the brand will conduct internal review of partner applications and findings. This process may include discussions with the relevant department or team to determine whether to cooperate with the partner. Bonds: if the brander decides to cooperate with the partner, the partner may have to pay a certain amount. Bonds are usually intended to ensure that partners are able to meet their obligations under contracts and to safeguard brand interests in potential disputes. Contract: after all conditions have been met, the branding party and the partner enter into a formal cooperation contract. The contract details the rights and obligations of the parties, the terms of cooperation and any possible consequences of non-compliance。

Union support

Pool support

Eur suppot

01/

The brands are managing the supply of goods, their transfer and their return

No partner cash flow, no stock pressure;

Inventory

02/

Whole-channel goods are priced uniformly by brands (including promotional activities, etc.)。

Former 50 houses exempt from performance bonds, brand charges

Operating management fees totalling approximately $230,000/store。

Policy support